Product Sellers Seminar – Speaker List – Free Education – ONLINE

Learning about online sales is a ever more involved and challenging task. Where to go, what to read, who to listen to and the ever important How much does it cost?

We are all familiar with the numerous seminars and trade shows held around the country. Some with low registration fees and others with seemingly outrageous up front attendance fees which eliminate all but the most serious attendees. Add other expenses to the registration costs like hotel, airfare, gasoline, food and the costs of attending even the most modest of seminars begin to intimidate would be Internet marketers.

What to do, if you want to learn, but you don’t want to spend?

Well, how about a free 3 day conference which provides experts from around the world – For Free? Read more

eBay Live Speaker and Ten Golden Rules Author Jay Berkowitz at eBay Live 2008,

eBay “Flea Market Closed,” Sellers look for eBay Competition – Where to Sell Now?

eBay no longer wants certain types of sellers on their site… Where to Go?

With all of the recent turmoil in the eBay community, mainly derived from comments expressed by the “new” powers that be within eBay, it is no wonder some long-time sellers are expressing more than a little angst over the quick use of terms like “retail experience” and “buyer experience” in conjuction with new performance-based discounts tied in with detailed seller ratings and feedback. It is not as though they were minor adjustments which should be obvious to everyone involved with using the eBay site for the last 10 years or so.

Lorrie Norrington – President of eBay Global Marketplaces – recently stated in a keynote speech: “….However, if you cannot, or will not change business practices to provide a great customer experience, then eBay is not for you.”

Good sellers recognize the value of the bargain image that eBay nurtured for many years. In contrast, high volume sellers appreciate the retail experience language, while low volume or one-of-a-kind & consignment sellers have a harder time with this particular message. Is there a place for everyone to be comfortable? Apparently it is no longer going to be eBay.

Mr. Donahoe, who has been running the company since his appointment to the top spot was announced in January 2008, wants the company – the Internet’s largest eCommerce site – to operate less like an unruly flea market and more like a strip mall where buyers are guaranteed to have a comfortable and predictable shopping experience. See NY Times Article

If this message of change is affecting your online business plan or if you are unaware of other venues available to sell the types of goods you feel eBay was built upon (yet now seems to no longer want), we have assembled a short list of alternate venues for your to explore. Some of these marketplaces offer a venue for your online sales of unique and one-of-a-kind items and others could be more appropriate for the types of inventory no longer wanted on eBay.

1. Bonanzle.com – The easiest and fasted way to get stuff online – Also the fastest growing eCommerce venue around.
2. OnlineAuction.com – Fixed flat rate yearly or monthly price to sell , 13 million listings live on the site.
3. eBid – $49.95 lifetime price to sell, international sites. Less active listings than OLA but growing.
4. Etsy – Free to list, 3.5% transaction fee if items sell, dedicated to hand-crafted & arts merchandise. Etsy has 870,000 registered users with 160,000 individual artists listing 1.5 million hand-made creations.
5. Yahoo Stores – Not an auction venue, but a great place to set up an online store if you do not want to build your own website with a shopping cart. $39.95 a month + 1.5% transaction fee for the basic package.
6. BuyitSellit - Buy It Sell It is an Ink Frog product. Many eBay sellers will be familiar with the Ink Frog eBay listing software solution. The BuyItSellIt basic package is free, but there are upgrades available including a digital delivery option for $9.95 per month. BuyItSellIt offers to also feature eBay listings alongside the shoping cart listing created in a merchant’s BuyItSellIt Store.
7. Amazon Webstore – While the fees are higher here – $59.99 per month plus a 7% transaction fee – Amazon Webstores provide the Amazon experience to buyers and allows merchant specific branding. In addition, the merchant may operate multiple niche-specific Amazon Webstores all under one account for no additional fees.

Amazon Webstores Details All credit card processing and transaction fees. There are no other hidden fees such as hosting, payment gateways or merchant accounts. Payment Fraud Protection for you. WebStore by Amazon uses sophisticated fraud detection tools in use on Amazon.com. This allows you to benefit from Amazon’s world-class fraud protection services and experience. Purchase protection for your customers. Customers who shop on your WebStore will feel more confident buying from your site knowing they are protected by the same A-to-z Guarantee that protects shoppers on Amazon.com. Creating multiple WebStores within your account. Each WebStore can be a customized and independent Web presence for no additional monthly fee. The option of adding Amazon products to your WebStore. Offer items from Amazon.com through your WebStore and the Amazon Associates Program allows you to collect a referral fee when such items are sold!

Every merchant must make his or her own choices when it comes to multi-channel selling. Using a multi-channel listing service which can feed inventory to many venues is also an option. This option is often the most expensive way to get product online and many small businesses cannot take advantage of the services of a ChannelAdvisor or Infopia multi-channel management solution. But if convenience and automation are your goals these are the types of services you should look into. Merchant Advantage is another service worthy of investigation if you have a large inventory and are interested in placing it in multiple online venues. The point here is that there are multiple options to explore. eBay is not the only marketplace, yet it is also not a marketplace to be ignored or abandoned. Using eBay in a smart and informed way is the best solution. Doing that while exploring the other solutions mentioned above (or many more) is a smart business plan for the future. Diversify, reduce costs, raise efficiency. These are not just terms for large corporations – they will apply to any business. See what you can do to make them apply to your business. Scott Pooler

DSR’s – Detailed Seller Ratings, Best Match, eBay Buyer Experience, PESA ECMTA Call In

Is eBay messing with your seller experience!

• DSR’s getting you down?

• Best Match Confusing?

• Has your eBay Seller experience gone “As Expected”?

You are not Alone!

eBay has initiated numerous radical changes in the last several months and you are not the only one trying to keep up! The good people at PESA and ECMTA (Professional eBay Sellers Alliance and E Commerce Merchants Trade Association) discuss matters like this with the members of the two associations on a regular basis. They figure that many members trying to find a clear path forward is more productive than one eBay seller trying to do it on their own. Read more

This is my debut as an Internet Radio Show Co- Host! – eBay & Beyond about to Go LIVE

Dave White of the widely listened to Internet Radio show “eBay & Beyond Basics to Business” will be firing up the engineers console at his radio show soon. This is my debut as an Internet Radio Show Co- Host!

So give a listen – the show starts soon – just follow the link below and be sure to call in with any questions. The show is replayed on a continuous loop all week so if you miss the “Live” version you can always join in at a later date. Dave tells me we are also on i-Tunes. Just look for “eBay & Beyond Basics to Business” in the i-Tunes Store under podcasts.

The Title of the show is “eBay & Beyond, Basics to Business” and that sums up a lot of stuff. I think Dave is wanting my perspective added to the show because I have sought out the “Beyond” end of the spectrum when it comes to eBay and eCommerce. The show’s listeners want to learn more about outside sources of revenue, exposure, and income which go beyond just eBay sales. Frankly I am glad to help and believe that more eBay sellers should look outside the big box that is eBay into the rest of the Internet world. There are so many opportunities and interesting ideas available to online retailers. I sometimes forget how myopic the eBay world can be, once you are in the eBay universe you sometimes forget there is a whole other solar system out there.

Neither Dave White or I would ever say that abandoning eBay would be a wise business decision. There are still too many advantages to having an eBay channel set up for your business. Fee hikes, feedback changes, DSR levels, all do not outweigh the real measureable expeosure gained via eBay sales. If a company were to simply look at eBay sales as an advertising budget decision, then they would be looking at the lost cost per sale advertising campaign in the world.

But I digress, this story is about Dave White and his great radio show and how I hope to add value for the listeners with honest answers to questions about blogging, web 2.0, web 3.D and more.

The show is broadcast live every Sunday between 11:00 AM and 1:00 PM. The beauty of the Internet is that after that time you can join the show in a continuous loop 24 hours a day from anywhere in the world just by following the same link:

Show Goal: provide honest, fair and independent information and training to eBay and internet marketers.

David White host of eBay and Beyond: Basics to Business
David has been selling on eBay and the internet for over 10 years. In 2000 he was invited to teach at eBay University, instructing thousands all over the US how to buy and sell on eBay for almost 2 years. David also runs his own consulting business, assisting individuals as well as businesses establish and grow their internet business. David has sold over 20,000 items on the internet and continues to conduct educational programs for internet marketers.

Does Becoming a Guest Blogger on an Authority Site Improve Your Blog Traffic?

Guest Blogging?

Becoming a guest blogger for a related website or blog can increase your own website traffic and improve your reach. The key is to provide a valuable and interesting perspective for the readers of the surrogate blog site. Your message should be just a little bit outside the normal flow of the readers expectations but not so far out that they will dismiss your post to wait for the next “regular” issue to return to normal. Intrigue don’t insult… make new friends and possibly new subscribers in the process.

Recently I have been working closely with Jay Berkowitz of the Ten Golden Rules Podcast, Ten Golden Rules Blog and website. TenGoldenRules.com. (Everyone should be familiar with Jay by now as I have been including a great deal of information about him and our interrelated speaking engagements etc… on this blog and in the Trading Assistant Journal.

Jay has a perspective that is exciting and refreshing when viewed from an eBay guy’s vantage point. The entire world of Internet marketing is so vast and yet eBay people, myself included, can get so wrapped up with the day to day activities and grind of eBay that we sometimes let the entire outside world go by without even noticing. Jay brings into focus some aspects of that vast world, or at least the social networking and new Internet marketing portion of the it for me when I listen to his podcast. This is not a podcast which is designed to sell you a box of DVD’s , Guides, e-Books or Courses – Jay has no DVD’s for sale.

I appreciate his genuine awe struck and outgoing way of bringing his listeners sound bytes from some of the most powerful and cutting edge Internet marketers and pioneers in our World today. Jay rubs shoulders with and interviews the likes of Seth Godin and Jason Calacanis on a weekly basis. If you don’t know who those people are, it’s OK because Jay will share the highlights of the careers of these .com and Internet moguls with you when he reports on the Ten Golden Rules podcast. I say Awe Struck, not because I think Jay does not belong in the same room with these mega-tycoons of our industry but because he has a way of approaching these interviews with the kind of exuberance and giddiness of someone who may not belong, but is happy to be there, would bring. Jay belongs – one only needs to read his resume on the Ten Golden Rules website to know he has been playing in this sandbox for some time now. He simply has a style which brings the listener into the room as if we were flies on the wall and Jay is the only person who knows we are there.

Jay uses a small digital recording device to get his sound bytes and interviews. He approaches people at opportune times, usually after a cocktail hour or a dinner at the end of a long day or after a conference. His interviews are not stiff but his subjects just might be. The format is simple and to the point and he repeats similar questions to all of his guests but this only makes the listener more comfortable with the process. The answers are not canned or spammed and they seem to come from the heart with most of his best guests. So I applaud Jay for his honest and forthright efforts to bring a tiny glimpse of the vast and ever changing world of the Internet and how cutting edge pioneers use it for their own personal enjoyment as well as how they market for personal gain.

Jay has been more than happy to communicate and share with me outside the world of his podcast. I helped Jay and Debbie Levitt arrange for Jay to be the Keynote speaker at RocketPlace.com and now that has become a connection which will serve all of us well into the future. With Jay speaking at eBay live in Chicago (As noted in our previous post).

Jay has allowed me the honor of guest posting with an eBay perspective on his Ten Golden Rules Blog. I hope to contribute as often as he and his staff have a need for my content. But if no more than the post I have repeated below is included in the Ten Golden Rules blog, I think I will have been successful.

Guest posting is a sign that you have good content and that people want to hear what you have to say. I respect the trust and I honor the privilege whenever another blogger has room for one of my posts within their publication. If you reach the point where another blog property will have your content inserted with your own byline, as a guest blogger the opportunity should not be allowed to slip away. Guest Blog whenever possible and do it with integrity. Make sure your host is aware of your sincere gratitude for the opportunity to address his or her readers.

Thanks again Jay and the Team at Ten Golden Rules!

The following is my first guest post on the Ten Golden Rules Blog:

Wednesday, March 12, 2008

Guest Post – Top 10 eBay Stores Tips for Small Business Owners

Here is a guest post from our friend Scott Pooler at All Business Auctions, an eBay stores expert.

Top 10 eBay Stores Tips for Small Business Owners

1) OPEN an eBay store and stock it with merchandise – This is the first step! Once you make this initial step, your business will be on its way towards gaining worldwide exposure for your brand plus a robust and lively new customer base. Question: Are you aware that more searches are initiated for products on eBay each day than on Google? In fact there are more searches completed each day on eBay than on Google’s entire system and every search within eBay is initiated by a consumer looking for a product to buy.

2) Build up your positive feedback number – By building the eBay account feedback through purchases and the sales of your store merchandise new and exciting features of your eBay account will become available. Once your feedback rating exceeds 100 all of your fixed price and store listings will be gaining even more Internet exposure on eBay express and your eBay store merchandise will qualify for many other programs within eBay. When sales exceed $1000.00 per month, the eBay stores business you established will be listed as a PowerSeller. Powerseller status indicates to the consumer that you are a steady and reliable resource and they can have confidence buying from you. Additionally, when your sales surpass $3000.00 per month, your business will qualify for a reduction in PayPal fees. The best sellers rise to the top both in the new Best Match Search and with quality DSR’s or “Detailed Seller Ratings” on eBay. Being a great merchant now results in a bottom line discount on fees for Powersellers.

3) Research and Test – Use existing tools provided by companies like Terapeak and Hammertap to research your niche and products on eBay. Study the competition and learn your strengths and weaknesses as a seller on eBay. The world of eBay retailing is dynamic and different from even cutting edge eCommerce marketing. You must have relevant and accurate information at hand to really know the marketplace. Without research and testing (via your eBay store and auctions listings), no real eBay marketing plan can be developed. Use these easy to understand tools to learn the trends, price points, and methods your competition uses to dominate the marketplace for your niche. Research is king on eBay!

4) Design Your eBay Store to fit your brand – An eBay store is a marvelous tool to attract traffic to your merchandise but once a potential customer lands on your site you want them to stick around and see all that you have to offer. A standard eBay store design is very basic and will appear as one of a thousand similar eBay stores in the world. To stand out and be recognized, you need to invest in a professionally designed eBay store. A store designed with your company look and feel and your branding will perform much better than the stock eBay store packages with dated graphics and cookie cutter design.

5) Complete your eBay Store “About Me” Page – This is possibly the single most important step to succeed as an eBay seller! The About Me page is the only place where, within the eBay rules and guidelines it is possible to re-direct eBay traffic to your own website. If you want a portion of the 225 million eBay users to see your company website, this is where you get it done! A professional eBay store design should include a “me” page designed to funnel traffic to your off eBay website.

6) Write an eBay guide, review, or blog – Give your muse a try and write a review or a guide to how to buy a product you feature. What should a consumer look for in products similar to what your store features? How would a consumer go about finding an honest dealer like you? What kind of treasures can be found in the marketplace and how does a consumer tell the good from the fake in your field? This is not a place for blatant merchandising but more of a place to write a common sense guide about how to buy your specific category of widgets. These guides and reviews and/or blog posts are all ways to gain worldwide exposure for your company and your brand and identify yourself as an expert – eBay provides these tools to you for free!

7) Import your eBay listings into your own website – Create excitement on your website and offer ever changing content to the search engines by importing your own eBay store listings into your off eBay traditional website. The advantages of this strategy are vast and the investment is minimal. If you sign up as an affiliate of eBay (also free) your company can even realize revenue from any click through to eBay from your website.

Sell Internationally – With an eBay store your company becomes an international exporter overnight. Make your products available to the world and offer them on all of eBay’s international websites. You will gain new customers, additional traffic and valuable bidders for any auction listings you post. Bring the world to you with the click of a mouse!

9) Set up a Trade – In / Trade – Up Program for new equipment sales – . Example: Your business sells new and valuable products or merchandise and has a loyal customer base. You are always working toward selling your customers the latest and greatest piece of equipment or new model of your merchandise. As a business owner you hesitate to directly accept trade in equipment and then sell same used equipment for warranty and financial reasons etc… With an established eBay based Trade up program an opportunity becomes available to offer your customers a way to convert used merchandise into trade in cash on eBay if the customer will commit to buying a new stock item from you. In an eBay consignment arrangement, you never take ownership of the item and therefore you never invest in the item nor are you liable for the item. The item is sold as is to a new customer and your loyal customer applies the value towards the sale of your new inventory. Win Win – Everyone is happy. You sell new equipment by eliminating a financial objection from your present customer. – Smart Business!

10) Stick with it! – There are many tools available to your company which will automate the process of listing and re-listing merchandise which reduces labor costs and the possibility of tedium causing you to abandon an eBay store plan. When you set up your eBay store, have an eBay plan in place with goals and milestones in mind and on paper. Stick with your plan, adjust your goals, and learn your marketplace. Each sale will propel your business along the pathway to success and each sale will be a learning experience. Your company and you can do it and you can do it now!

Bonus Tip – eBay is more than a sales channel – eBay is a worlds most highly trafficked intersection of buyers and sellers. Location is everything in the world of retail and if your store is on a busy corner you will be touted as a genius for your selection of a location. Think of eBay more as an advertising opportunity and a brand building marketplace with the added benefit of producing real sales. eBay has spent as much as 4 Billion dollars per year on PPC advertising targeted for goods listed within eBay Stores, do you want a piece of that ad buy? An eBay store can have a long lasting positive impact on brand awareness and new customer acquisition all while providing actual revenue. Top tier retailers including Sears and Circuit City have invested in the eBay marketplace because it is much more than a place for collectibles. Open up to the possibilities of eBay, no other venue provides so much traffic with such a small overall investment.

Scott Pooler is an eZine Articles Expert Author and the Publisher of the “Trading Assistant Journal” . His company – AllBusinessAuctions.com provides eBay stores design, eCommerce development, Internet & eBay solutions & software to small and mid sized businesses worldwide.
727-596-6900

Posted by Jay Berkowitz at 10:45 AM 0 comments

Labels: All Business Auctions, eBay, Hammertap, Scott Pooler, terapeak

As Was Conference & All Business Auctions Recruit Ten Golden Rules Jay Berkowitz for eBay Social Networking Keynote

As you may know from my previous post about TAWC (The As Was Conference in Orlando) Debbie Levitt of As Was asked me to discuss adding eBay consignment to any business at the conference based on my consignment background and history with drop store operations, franchising and our publication of the Trading Assistant Journal.

Debbie also wanted to bring in a focus on social marketing via networks such as Facebook, Linked In, and Second Life among others.  Debbie actually asked my opinion of who she should ask to speak at the conference about these cutting edge marketing topics.

My first thought was of Jay Berkowitz CEO of Ten Golden Rules an Internet marketing professional with former employers on his resume such as Coca-Cola, McDonalds, AT&T, Sprint & e-Diets.com .

Jay broadcasts a very successful and informative marketing podcast on i-tunes called the Ten Golden Rules of Internet Marketing. I thought he would be the perfect choice to introduce these types of new marketing opportunities to the eBay culture.  Debbie asked me for the introduction after I gave her a short review of Jay’s considerable qualifications.

I called Jay and introduced him to the As Was Conference and briefly covered the goals of the conference.  Jay was more than gracious in making time for our conference in his very cramped February speaking schedule.  Debbie was very pleased to offer Jay the Keynote speech to end the conference on Saturday March 1, 2008.

The Ten Golden Rules Podcast and Jay Berkowitz featured an Interview with Debbie Levitt of As Was in episode 19 available on i-tunes or directly from the Ten Golden Rules website.  I will also add that both Jay and Debbie were very gracious on the Podcast in mentioning my contribution towards bringing Jay to speak at TAWC… Thanks for the honorable mention Jay and Debbie!

Check out the podcast and sign up for The As Was Conference – You will learn more at this conference than you could possibly imagine. It’s not too late to join Debbie, Jay & I along with numerous other eBay and Internet Marketing specialists at the conference at Disney World Yacht Club Resort.

See You There!

Scott Pooler

The As Was Conference in Orlando 2008 – Meet And Network with the Pros of eBay

I have a small announcement:

Scott Pooler of All Business Auctions has accepted a gracious invitation from Debbie Levitt of the marketing and eBay design company -As Was – to speak at: The As Was Conference in Orlando 2008.

Debbie Levitt has asked me to speak about a subject she knows I am passionate about and I am grateful for the opportunity she has presented me. I will be more than pleased to share my enthusiasm on this particular subject with the attendees of The 2008 As Was Conference…

eBay sales and consignment – marketing opportunities for your present business model.

My pre-conference outline for this session is:

1. Detail the honest and realistic pros and cons of leveraging eBay sales and consignment services to an existing retail or wholesale business.
2. Reveal the secrets of leveraging an eBay consignment as a marketing tool to expand your brand and bring new customers through your door.
3. Discuss the advantages of an eBay trade up program for new equipment sales to existing customers.
4. Quickly outline the plentiful tools and solutions available to help any business get started with an eBay consignment and marketing plan.

I asked Debbie Levitt, CEO of As Was and organizer of this impressive event, why she decided to hold her own advanced eBay conference?

“Lots of people read the Entrepreneur Magazine eBay Startup Guide and then call us wanted to know how to eBay. Or they’ve been reading books or blogs by Adam Ginsberg, Janelle Elms, Skip McGrath, Mike Enos, Jim Cockrum, and Phil Dunn, and wondering who to trust. How to sell on eBay, how to start an eBay business, what products to sell, how to make the money they hear you can make. Should they attend eBay seminars, eBay University, eBay Live, or other events with eBay experts. Those are good questions, and are better answered in a 2.5 day conference than a short blog post.

The reality is that selling on eBay is work… nobody makes heaps of money sitting on their pool rafts, doing nothing, and barely turning on the computer. Don’t believe the scams. Like any business, an eBay business has to be taken seriously. Research, planning, and informed decision-making are part of the process. Don’t just jump in, and don’t just throw money at a system that claims it does most of the work for you, but your success is your responsibility. Anybody considering starting or growing any sort of business needs education, information, and networking”.

So how about that 2.5-day conference with all the answers?

It’s the 2008 As Was Conference. http://www.aswasconference.com/agenda.shtml details the speakers and schedule.

The conference will be held this year at Walt Disney World’s Yacht Club Resort in Florida at the end of February, it’s the only event (other than eBay Live) taking a look at how to grow your eBay business now. Packed with free networking lunches, networking dinners around Disney, free Business Clinics and expert speakers giving you techniques, tips, strategies, and tools you can use immediately to change and grow your business, The As Was Conference is different than everything else out there.

TAWC Will Teach You How to Make More Sales, Be More Profitable, and Attract More Customers Through:

• Software and systems that will make your eBay and off-eBay selling easier, automated, and more efficient.
• Blogging, shopping comparison websites, pay-per-click advertising, and your own email mailing list.
• Finding the right products to sell and the strategies for selling them successfully.
• Item presentation, listing design, and how to build the most effective eBay Store.
• Faster and cheaper shipping.
• Hiring part-time, full-time, or seasonal staff.
• Adding eBay Consignment to your existing retail or wholesale location.

Worldwide Brands recently sent a notice to their mailing list about our upcoming conference. Here is some of what they said: How would you like to come to Disney’s Yacht Club Resort in Orlando, FL for a few days and learn real ‘insider secrets’ to making money on eBay? Well, on February 28 through March 1st, 2008, you can come to one of Disney World’s most popular resorts and get a huge unfair advantage over your eBay competitors. If you do any selling on eBay or plan to, you should definitely attend this event. You’ll discover the newest techniques and strategies that can help you grow a huge eBay business for 2008.

Highlights of TAWC Include:

Informative sessions designed to teach you with the newest and best ideas, techniques, and strategies that will make you more profitable.

• Sessions presented by eBay staff, industry experts, and successful online sellers.
• FREE Business Clinics; get personalized advice from a team of industry experts.
• Plenty of time to meet speakers and exhibitors, and join roundtable discussions.
• A fun environment with three FREE networking lunches in our banquet room.
• Networking dinners around Walt Disney World.
• Learn what you’re not going to hear at eBay Live! or any other conference.

Get Ready To Network

Make sure you bring business cards because there will be plenty of time to connect and network with other sellers, speakers, exhibitors, and the experts on the Business Clinics panel.

Want to be a part of the incredible networking dinners? During the conference registration, you can check boxes to indicate that you want a seat at one or both dinners.

When you get to the conference, there will be convenient sign-up boards with different restaurants (and different high powered eBay experts). If you asked for a seat during registration, you’ll then be allowed to choose which restaurant, and sign up.

Business Clinics sign ups will be handled the same way. And of course, each days lunch will be a networking and information exchange bonanza!

oPINions will be great ice breakers. Pins at TAWC are not for collecting or trading. Every sponsor/exhibitor at our event will have 1″ round logo pins, called oPINions. At registration, you will get one lanyard oPINion for each product and service that you currently use or have used in the past. These are designed to be conversation-starters rather than for trading or collecting.

Are you thinking about using a certain product or service? Find someone wearing that oPINion, and ask for their oPINion on that company. Give your honest oPINion to anybody who asks. Nothing’s better than getting feedback from real eBay sellers at our conference.

Take It Home
The As Was Conference will not be recorded on video, so you need to be there! Attendees can pick up brochures from our speakers and exhibitors, and after the event, we will make the presentation slides from every session available for download. That means that you’ll get everything the speakers put on the screen (that isn’t live off the web) including their information, tips, examples, and resources.

Seminars and Events

Increase Sales with Unique Branding and Item Presentation
Learn how to present your item and your company in ways that will make shoppers trust you more and want to buy.
Debbie Levitt, CEO of As Was

Scalable Sales Automation
Learn how Kyozou’s online and sales management system can grow your business.

Custom Software Solutions
Learn how software can be customized to make your online selling life easier and more efficient.
Tobe Goldfinger, President of JDT Technologies

Growing Your Business With eBay Certified Providers
Learn which companies eBay recommends that eBay sellers work with.
Laura Della Torre, Senior Manager, Seller Tools at eBay

Growing Your Business Without Growing Old: Automating, Expanding, and Scaling Like the Pro’s – Learn how ChannelAdvisor’s online and sales management system can grow your business.
Max Leisten, Senior Product Manager at ChannelAdvisor

Make Shipping Cheaper and Easier
Learn how to get UPS, FedEx, and DHL to pay you when you ship with them, and how to make shipping faster and easier.
Brian Gibbs, President of Refund Retriever

Driving Repeat Business and Buyer Loyalty

Learn how to attract buyers, keep them thinking about you, and get them to tell friends.
Tim Woda, Director, Business Development & Enterprise Sales of buySAFE
Lisa Sparks, Regional Development Director – South Florida, Constant Contact

Cause Marketing and New Media to Grow Your Business
Learn how eBay Giving Works charitable listings can bring buzz and fierce customer loyalty.
David Yaskulka, President, Blueberry Consulting

eBay Research and Strategies for Maximum Profits
Learn about specific eBay listing strategies that will save on fees and attract more shoppers as well as how eBay-related research can be used to make better-informed decisions about how and when to list.
Debbie Levitt, CEO of As Was presents eBay strategies and EverySeller Research
Steve Nye of HammerTap

Your Best eBay Store
Learn the best ways use your eBay Store and its many features as well as how pushing the limits on eBay Store design could pull shoppers in.
Rich Lee, eBay Stores Marketing
Iarla O’Halloran, Creative Director at As Was

How to Stop Breaking the eBay Rules You Didn’t Know You Were Breaking
Learn how to stay out of trouble on eBay. Considering that some of your competitors might look through your listings to see what rules you’re breaking and turn you in, it’s important to be fully compliant.
The As Was Team

Hiring the Right Full-Time and Part-Time Staff
Learn what qualities and skills to look for in part-time, full-time, seasonal staff, and where to find these people.
Eric Winegardner, Monster.com

Sourcing Product and Being the Product Source
Learn how to find product lines from reliable sources. Are you a reliable product source? Learn how to get in front of online sellers.
Rob Cowie, President, Worldwide Brands

Overseas Product Sourcing & Manufacturing
Learn how to do business directly with the factories in Asia.
Charles Bell, Senior Project Manager of Siege Engineering, Inc.

Exciting Your Shoppers With Great Item Photos
Learn how to take better product photos, and how to give them that “floating” effect or make them unique.
Eric Majeran, Senior Sales Manager at Vertus presenting Bling! It
speakers, TBA

eBay sales and consignment – marketing opportunities for your present business model.
Learn the pros and cons eBay consignment sales, and how this may be an exciting and profitable addition to your present retail or wholesale business.
Scott Pooler, CEO of All Business Auctions

How to Grow and Manage Your Profitability
Learn how to get your accounting organized so you can measure and increase your profits.
JP O’Brien, CEO of Keepmore.net

Turn Traffic Into Cash
Learn how to grab shoppers and make money by leading them to your eBay items and/or ecommerce website. Learn the ins and outs of eBay’s Affiliate Program, blogging, shopping comparison websites, and pay-per-click advertising.
eBay Affiliate Program staffer, TBA

Come create a dialogue with our team of experts, and get personalized advice!

(Pssst… These people will be available to network with during the free lunches and scheduled dinners , or you may just meet up and hob nob in the halls… enjoy!)

• Debbie Levitt, CEO of As Was
• Edward Sayers, eBay Consultant (former eBay TSAM)
• Dawn Sears, Account Manager at As Was (former eBay TSAM)
• Sarah Sosniak, Product Manager of Typepad at Six Apart
• Mary O’Brien, Partner and Chairperson at PPCSummit.com
• Michael Lambert, CEO and Co-Founder of Merchant Advantage
• Rich Lee, eBay Stores Marketing
• Rob Cowie, President of Worldwide Brands
• JP O’Brien, CEO of Keepmore.net
• Erika Barcott, Account Manager at As Was
• Iarla O’Halloran, Creative Director at As Was
• Edward Sayers, eBay Consultant (former eBay TSAM)
• Scott Pooler, CEO of All Business Auctions
• Marcia Cooper, Certified eBay Education Specialist, PowerSeller, and Trading Assistant
• Harvey Levine, eBay Education Specialist, PowerSeller, and Trading Assistant
• Sharon Ware, Business Consultant and Certified Education Specialist
• And many more

This is an opportunity to learn all the inside secrets and effective marketing strategies of established and recognized eBay and eCommerce experts you know and can trust. This conference is not a marketing pitch for some fly by night eBay solution in a box… This is a solid and respectable marketing and informational conference with speakers and presenters dedicated to helping you succeed in online marketing and eBay based sales programs. All of the tools, solutions, tips and experience one could hope to find will be available to attendees for an unbelievable price of only $299.00

Register NOW! – The information you will gain from just a single day of this conference is worth more than the price of admission for the entire 2.5 days of events.

See You There!

Scott Pooler

CEO

All Business Auctions