The New York Times Learns about Information Marketing on eBay
Now - How can your company Benefit from Information Marketing?
(Note: This is a re-publication from our older blog, http://www.allbusinessauctions.wordpress.com We are transitioning to this new blog hosting and theme for 2008)
The NY Times article by David Gallagher, quoted below is an interesting tale about the sale of a public-domain information product by a information marketing niche eBay seller to a NY Times Journalist. The story is more than "interesting" if your business is looking for ways to gain exposure, boost revenue, find new customers, or retain older customers.
Public-Domain information products are sold worldwide via eBay and on numerous niche websites. Could your business benefit from information marketing, especially if you own the rights to the information? Information has always been a valuable commodity, the NY Times article drives home that point in a way which few may first realize. If a small movie made in the 1950's about a small town in America, which in itself was an advertising vehicle at the time, is worth something to someone somewhere... What do you have in your files which may be worth someones cold hard cash?
What can you take from your company files and turn into a revenue producing information product? Do you have a technical manual for a widely sold and still in use product which is no longer in production? If you have the rights to that manual you should consider digitizing it and offering it for sale in a eBay store. Do you have a procedures or sales training manual written specifically for your company or by your company which you no longer use? Digitize and sell that information!
These Information products are sold every day by major manufacturers of appliances, electronics, machinery, automobiles etc etc... Look for an owners manual for your any of your electronics or appliances in your home and you will find them for sale, usually directly on the manufacturers website. These manuals are now being delivered electronically and some companies charge a fee for the information. This "service" provides continual revenue for the manufacturer. The income from the sale of digitally delivered owners manuals adds up to a significant number at the end of the year.
The goal is not necessarily to make millions of dollars from old information in your files (although that could be possible, depending upon your information). The goal is to gain exposure for your company through your eBay store and to gain new customers by introducing them to your company via your expert information products. If a consumer believes in the information enough to buy it, that consumer has taken the first step towards buying another product or service from your company.
The information products you can sell are low cost advertising vehicles. They will include more than the specific information the buyer purchases, these information products will also include your present day company message and links to your website. There is so much to be gained by using this unique and original method of advertising and really very little to lose. By selling outdated or public-domain information to consumers your company gains a new customer and an opportunity to sell that customer newer and better products or services. The consumer gains knowledge previously unattainable and a confidence in your company he never had before.
Win Win!
Information products can be sold completely on auto-pilot. Technology is available which will instantly deliver the digital information product to the consumer upon payment. The only significant investment in information products is in the creation of these products. Once they are created and digitized the cost of production for digital information products is zero. Other forms of delivery such as DVD or CD have associated costs, but those costs are minimal when compared with the benefit.
Scott Pooler - iBusinessLogic / All Business Auctions - 727-596-6900
December 28, 2007, 8:40 pm
On eBay, Some Profit by Selling What’s Free
While scouring eBay for interesting Christmas presents a while back, I found and bought a DVD of a film made in 1954 about my home town of Doylestown, Pa. After it arrived I went searching for more information about it — and found the entire film, available as a free download from the nonprofit Internet Archive.
