Yahoo News Article About iBusinessLogic Client Annie’s Costumes

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Our parent company, iBusinessLogic Corporation hit the news wire today and scored with an article in Yahoo News. We are pretty excited that our eBay Stores design and AuctionLogic software will be presented on the main stage in Jay Berkowitz's keynote speech at eBay Live 2008.

Being picked up by Yahoo News is just icing on the cake.

Read More Here: iBusinessLogic blog

Thanks PRWeb!

Follow the link to read the Yahoo News release

Popularity: 39% [?]

eBay Stores and e-Commerce Website Choices – Build it in-house or hire a professional?

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When you've made the decision to get your products online via eBay and/or your own eCommerce website, what is the next step?

First Question: Build it in-house or hire a professional?

Yes, you can build your companies eBay store and website with talent already existing within your organization.

Website design is taught at most high schools or community colleges these days - chances are good that your employee pool may have budding web designer talent lurking deep within...

The next question is... are you ready to trust your company marketing and image to this untested talent?

eBay provides numerous tools and a great deal of information for anyone to accomplish the task of getting a store up and running.  The quandary is… does eBay provide these tips and tricks to help your as a business to thrive or to help their business prosper? Obviously, if you are a seasoned business professional you will soon realize that a company such as eBay does nothing without a reason.

Most of eBay’s teaching tools and to a certain extent, eBay’s entire growth strategy is based upon making the process of setting up an eBay selling account and consequently an eBay store easy for home based businesses. eBay wants mom & pop to go garage sale shopping with an eye towards making a few extra bucks for the cookie jar. To that end they want to get mom & pop up and running with an eBay store as soon as possible (and funneling fees into eBay). Just because eBay has based a majority of their marketing focus on home based businesses does not mean that an eBay store is not a valuable asset for any established brick and mortar retailer or other “real” business concern. eBay is simply going after the largest number of potential users of their products.

Unfortunately this also leads to numerous eBay store failures...

These home based eBay store owners do not have the prior background, sources or resources to take advantage of the world wide marketing giant and revenue producer now known as eBay. Therefore, while getting your company eBay store up and running may seem to be an easy in-house task for any intern, or kid just out of college with a great computer science degree... the real nuts & bolts set up and operation of an eBay store or e-commerce solution or both in tandem (the best option) is better left to professionals who work with eBay and e-commerce each and every day. If you are reading this because you are interested in moving your business more into an Internet sales based program you should consider the wisdom of hiring eBay and Internet marketing professionals to help you and your company get a head start toward those goals.

Still Thinking About Doing it yourself?

Building an online business requires ability in several completely different arenas: graphic design, programming, database development, Web design, copywriting, photography, and online marketing. This is just a short list of what is required to start from scratch or to add Internet marketing to your sales operation. If you have these skills in-house or if you plan on learning them yourself, please take this advice to heart.

Make a list of your employees’ available skills as well as which skills they can learn. When you have a choice between learning a skill that will directly translate into making more money for your company or learning a skill that will let you do cool stuff on the Web, make a careful choice. Decide how much time you really want to devote to learning and doing things that really don't help you sell more products. Do you want to be an online retailer, or do you want to be a Web developer? The highest and best use of your available time & resources probably isn't learning the ins and outs of XHTML, but taking care of customers, finding new products, and promoting your business.

Making it Happen

Anything you can do yourself on a website design or to a eBay Store can be delegated or outsourced. You can hire eBay Stores Certified design professionals to design your eBay store from the ground up, create a custom logo, develop a corporate identity with unique colors and fonts, build your store product database, take product photos, write sales copy, perform search engine optimization on your site, custom-build XHTML templates that do almost anything you want them to do, and even manage your orders and perform customer service. It all depends on your budget.

After you've decided that you need help, you have lots of choices to make. The first decision is the size of your budget, which determines who you can hire. You can find prices for "building a eBay Store" that range anywhere from $300 to $5,000 and up. You can get a bargain using offshore designers (working anywhere from eastern Europe to India), college kids, or even professional designers moonlighting out of their basement. If you want a more "professional" experience, expect to pay up to $15,000 for a complete branding, marketing, and design package from top-drawer eBay store and Internet marketing firm. Both your web e-commerce site and your eBay store should present your branding and image as you expect them to. Getting the eBay image and your website image to mesh almost seamlessly is your goal, this can be quite difficult for even experienced web designers.

Using a CMS or Content Management System type of website design can significantly reduce your web design costs. There are a huge amount of new and exciting options available for web development, do not think you must use a "hand coded" html site to get your branding and image in front of the public. Some companies are even using simple blogging platforms like Wordpress or Typepad as the basis for corporate websites. These blogging platforms are very inexpensive to set up and the software is free. These CMS or Blogging platforms may also be used in conjunction with an eBay store or a with an eCommerce plug in (or both) to craft a unique Internet marketing funnel for your company.

You get what you pay for

eBay store designs from the good design companies run between $2,000 to $5,000. eCommerce website designs sometimes run in the tens of thousands of dollars with continual maintenance costs and webmaster fees. If your budget makes you choose between the two options, an eBay store is the more economical and faster route to success when managed correctly.

The best part of an eBay stores set up is that once it is installed as you want it, you have very few outside maintenance costs. Your company will have complete control of the products presentation (with the use of a template) and the inventory management is a simple to learn affair on eBay. Advanced tools are available to help with the management of large inventories and to help you create a listing just as you would within a word processing program or text editor.

When you get a quality eBay Stores design, sometimes the results are more than just superficial. Qualified designers improve the shopping experience, which can dramatically increase sales from your existing traffic by increasing your conversion rate. Also, many designs, when set up correctly improve the way your site looks to search-engine spiders, too! (This is the power of an eBay stores “me” page and other exclusive features and benefits of eBay stores packages).

After you determine what parts of the store building process you can do and what you can't do or would rather not do, you're ready to look for some help with the heavy lifting. First, you have to decide what type of vendor you want to work with because there's a big difference between working with a freelancer or independent consultant and working with a large design company or ad agency:

eBay Stores certified design specialists

eBay Stores certified design specialists (certified eBay stores designers) provide the best overall experience. Your company will get the personalized attention it deserves and you will know that the design is based upon eBay marketing principles. Look at the portfolios of these certified eBay stores designers and decide which firm best represents your companies’ image. Stay away from home based eBay stores designers with frilly eBay templates and flashy bouncing mouse pointers. You should be looking more for a corporate image that sells product and more importantly, cross sells more products for your company.

Look at the online stores you frequent in your daily life, think about the type of image and features you would like to emulate for your eBay store. Look at the designer’s portfolios and or ask them if the features you think are most valuable are available in their design packages? Some eBay stores designers can deliver very advanced packages designed to promote more than one primary product at a time. If you are looking for growth in your Internet sales segment, these are the designers to contract with. Talk with several designers to find the one you are most comfortable with and the one who you think will represent the image of your company best with an online design. If the same designer can also develop your off eBay website e-commerce design, you should place that designer high on your list of candidates.

Having a web presence for your company which flows from eBay to your own website with the same “look and feel” is very important. Your goal should be to make your customers feel confident in your products and your company. If you (and your design company) have made an effort to create a nearly seamless shopping experience between eBay and your own e-commerce website, the confidence of the buyer will increase and your conversion rate will as well. Drawing eBay shoppers to your website from within eBay is not only possible, but very probable with a eBay store design done correctly.

Ask your prospective design firm the right questions and you will know immediately if you have made the best choice.

Example Questions:

• Are you a certified eBay Stores Designer?
• Do you have examples of cross marketing designs?
• Can you create an eBay stores design which matches my existing website or can you create an e-commerce design to match your eBay stores design?
• Is SEO important for eBay?
• How important is a eBay about me page?
• Do your templates appear correct on all of the major browsers?
• What kind of changes can be made to the design after your job is complete? (Can I offer a special sale item in my template?)

If your chosen designer is not informed in these questions you should look further. Not every eBay or Internet design firm has the necessary skills or background to help your company effectively cross-market your products. Find the right design firm which will give your firm a solid foundation from which to grow and prosper in the new world of Internet retailing.

Popularity: 14% [?]

eBay Store – Cornerstone Carpet and Floor Care – Frooition Design is Complete

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Cornerstone Commercial Supply Inc. is the proud new owner of an eBay Store designed by DesignLogic with Frooition and All Business Auctions.

Richard Carpenter - Owner of Cornerstone is very pleased with the immediate and verifiable advertising exposure already generated by the site. "We have already had inquirys from professional carpet cleaners in other states asking about purchasing our best Truck Mount Carpet Cleaning machine packages and we do not even have any of them listed in the eBay store yet". "I am really excited about all of the exposure this eBay store".

When asked about the process of getting all of the design work done and items installed, Richard Carpenter said "Scott Pooler has taken care of the entire process, from photographing our products to designing our eBay store and store header they way we wanted it, to setting up our auction management software. Scott has worked closely with my daughter Connie to get it done. I couldn't be more pleased because all I had to do was answer a few questions and continue to run my business".

Richard and Connie at Cornerstone opted to use the AuctionLogic software suite to manage thier auctions.

"The software makes it easy to organize all of our products and get them ready to launch on eBay as store items or auctions" Connie Carpenter said. "I have over 100 item SKU's and descriptions ready to go, we just have to get our pictures and we will be the largest store of our kind on eBay soon". "I can see that managing over 500 items in an eBay store would be a nightmare without a software management program of some kind".

Connie will be very pleased with the automatic item re-listing features in AuctionLogic with that many items running concurrently on eBay.

The team at Cornerstone is also excited about the prospect of selling used consignment merchandice for regular customers.

Richard Carpenter said, "Scott told me I could up-sell my customers by offering to list thier used items on eBay if they purchase a new machine from me. It's a great idea, because I don't have to use any operating capital for trade in equipment and my customers are interested in the idea of getting value for thier used equipment while upgrading to my best machines and tools".

Cornerstone still has to build positive feedback for their new eBay store but with a solid retail location and business reputation and hundreds of niche items to sell, it should not take long...

Afterall they did make thier first eBay sale on the first day of operations with no eBay feedback.

Call Scott Pooler at iBusinessLogic / All Business Auctions to learn about the benefits of an eBay store for your business.

727-596-6900

Popularity: 20% [?]

DesignLogic Created Frooition Powered eBay-Stores Design for Cornerstone Supply

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We have have just created this new eBay stores design with our DesignLogic team in conjunction with Frooition in the U.K.

Cornerstone Supply is an established brick and mortar supplier of commercial carpet cleaning equipment and cleaning agents, specializing in heavy duty truck mounted carpet cleaning machines.

Our iBusinessLogic team of professionals and solutions will be bringing this company to eCommerce in a big way - starting with an eBay store designed by DesignLogic and powered by Frooition. Listing services provided by AuctionLogic will keep the inventory of this operation online via eBay with a minimal learning curve and maximizing uptime of inventory.

After our initial eBay stores setup and implementation we plan on designing and launching a eCommerce website and blog for this company.

Wish us luck as we hope to provide these types of services for brick and mortar businesses for the foreseeable future.

Popularity: 12% [?]

Our New All Business Auctions eBay Store Design is almost complete – Thanks to DesignLogic and Frooition!

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We are working with our DesignLogic team to integrate the Frooition eBay stores design framework into our system of eBay Stores Designer services. Very soon, visitors to our eBay store will be greeted by a new and dynamic shopping experience. To see an example follow this link: DesignLogic/Frooition eBay Store Mockup If you compare the two examples you may notice some significant differences. These differences are more than simple appearance and color pallate choices. They are reflected in the core purpose of any e-commerce design. Conversion and cross selling is king in e-commerce and the Frooition design template has been created from its inception to optimize both of these goals and place them within an eBay stores design parameter. If your eBay store has not performed as you had hoped, if your are frustrated by the lack of repeat , upselling, or bundled sales performance from your present eBay store design, we suggest you investigate the Frooition design solution. If you have not yet heard of Frooition here in the USA, you will.

Frooition is the premier eBay stores design solution in the U.K. and Europe. Some of the U.K.'s largest retailers rely upon Frooition to implement and manage their online sales strategies. We are certainly proud and honored to be linked in business and in friendship with this outstanding company and we only hope that our DesignLogic services can benefit from and provide value to Frooition and our clients alike.

Features of Frooition eBay shop Design: Read more

Popularity: 11% [?]