Tag Archive | "ebay descriptions"

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The Devil is in the Details on eBay

Posted on 21 November 2007 by Scott Pooler


eBay demands details, well, maybe not eBay itself, but the buyers on eBay do!

Deco 10K Diamond Engagement Wedding Ring set sz 525
Deco 10K Diamond Engagement Wedding Ring set sz 525
   US $60.99
ROUND DIAMOND ENGAGEMENT BRIDAL WEDDING RING 1 NR
ROUND DIAMOND ENGAGEMENT BRIDAL WEDDING RING 1 NR
   US $596.00
255 CT REAL DIAMOND ENGAGEMENT BRIDAL WEDDING RING NR
255 CT REAL DIAMOND ENGAGEMENT BRIDAL WEDDING RING NR
   US $2,524.00
090 CT ROUND DIAMOND ENGAGEMENT RING 14W AP 5420 NR
090 CT ROUND DIAMOND ENGAGEMENT RING 14W AP 5420 NR
   US $255.00
LEO Princess Diamond Engagement Ring 20 CT 20000
LEO Princess Diamond Engagement Ring 20 CT 20000
   US $7,700.00
REAL 102Ct DIAMOND GOLD SOLITAIRE ENGAGEMENT RING BAND
REAL 102Ct DIAMOND GOLD SOLITAIRE ENGAGEMENT RING BAND
   US $241.50
REAL 24Ct DIAMOND GOLD SOLITAIRE ENGAGEMENT RING NR
REAL 24Ct DIAMOND GOLD SOLITAIRE ENGAGEMENT RING NR
   US $65.21
NR 101Ct ROUND DIAMOND GOLD SOLITAIRE ENGAGEMENT RING
NR 101Ct ROUND DIAMOND GOLD SOLITAIRE ENGAGEMENT RING
   US $255.00
Diamond Anniversary-Engagement Ring 15 kt 3 stone
Diamond Anniversary-Engagement Ring 15 kt 3 stone
   US $511.00
135 Ct Stunning Real Diamond Engagement Ring
135 Ct Stunning Real Diamond Engagement Ring
   US $378.60
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If you are disappointed in your auction sales results, maybe you should look at the details you include in your listings (or lack in your listings). Providing your customers with every possible answer to every possible question before they even ask... increases your likelihood of getting a bid.

Remember to include information about the size, weight, overall dimensions etc. People can not always visualize the size of a thing from a flat photograph.

Your photos should be clear and well detailed and your item should appear in those photos against a single color background. I recommend either white (high key), black or dark blue background colors.

Try to get some separation between your item and the background. This will make the item stand out and give it more detail. Our photos are shot in a dedicated studio with professional lighting and a large "light table". But you can use simple materials and lighting to accomplish nearly the same effect.

The point is to give the buyer all of the information they need to make a buying decision. Photographs are the best tools in your auction bag of tricks to accomplish that goal. Great descriptions are almost as important!

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