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The Devil is in the Details on eBay

Posted on 21 November 2007 by Scott Pooler


eBay demands details, well, maybe not eBay itself, but the buyers on eBay do!

Diamond Engagement Wedding Ring Set 10K
Diamond Engagement Wedding Ring Set 10K
   US $80.00
RARE ANTIQUE DECO 1-2CT DIAMOND 18K ENGAGEMENT RING
RARE ANTIQUE DECO 1-2CT DIAMOND 18K ENGAGEMENT RING
   US $686.00
050 CT ROUND BAGUETTE DIAMOND ENGAGEMENT RING 14W NR
050 CT ROUND BAGUETTE DIAMOND ENGAGEMENT RING 14W NR
   US $102.50
ROUND 108C DIAMOND GOLD SOLITAIRE ENGAGEMENT RING BAND
ROUND 108C DIAMOND GOLD SOLITAIRE ENGAGEMENT RING BAND
   US $202.50
100 ct Diamond Engagement Ring Princess Cut NEW
100 ct Diamond Engagement Ring Princess Cut NEW
   US $1,500.00
100 CT ROUND CUT DIAMOND ENGAGEMENT RING IN 14K GOLD
100 CT ROUND CUT DIAMOND ENGAGEMENT RING IN 14K GOLD
   US $300.00
1 CT Diamond Engagement Wedding Ring Set Gold
1 CT Diamond Engagement Wedding Ring Set Gold
   US $305.00
New 105ct H-SI Diamond Gold Engagement Wedding Ring
New 105ct H-SI Diamond Gold Engagement Wedding Ring
   US $115.00
Vintage 14k Gold Diamond Engagement Ring No Res
Vintage 14k Gold Diamond Engagement Ring No Res
   US $108.49
ROUND 38C DIAMOND GOLD ENGAGEMENT WEDDING RING BAND NR
ROUND 38C DIAMOND GOLD ENGAGEMENT WEDDING RING BAND NR
   US $76.00
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If you are disappointed in your auction sales results, maybe you should look at the details you include in your listings (or lack in your listings). Providing your customers with every possible answer to every possible question before they even ask... increases your likelihood of getting a bid.

Remember to include information about the size, weight, overall dimensions etc. People can not always visualize the size of a thing from a flat photograph.

Your photos should be clear and well detailed and your item should appear in those photos against a single color background. I recommend either white (high key), black or dark blue background colors.

Try to get some separation between your item and the background. This will make the item stand out and give it more detail. Our photos are shot in a dedicated studio with professional lighting and a large "light table". But you can use simple materials and lighting to accomplish nearly the same effect.

The point is to give the buyer all of the information they need to make a buying decision. Photographs are the best tools in your auction bag of tricks to accomplish that goal. Great descriptions are almost as important!

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