eBay demands details, well, maybe not eBay itself, but the buyers on eBay do!
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 black hills gold diamond wedding-engagement set ring  US $76.00
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 124 E Marquise Loose Engagement Diamond US $450.00
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 71 G Pear Shape Loose Engagement Diamond US $189.25
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 58 VS NATURAL Round Loose Engagement Diamond US $289.00
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 Custom Made Platinum Diamond Engagement Ring US $710.00
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 52 H-VVS Princess Loose Engagement Diamond US $202.50
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 102 VS Round Loose Engagement Diamond US $405.00
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 123 VS1 F Radiant Loose Engagement Diamond US $1,031.00
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 DIAMOND WEDDING AND ENGAGEMENT RING SET US $1,025.00
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 Pave Diamond 14K White Gold Semi-Mount Engagement Ring US $72.99
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If you are disappointed in your auction sales results, maybe you should look at the details you include in your listings (or lack in your listings). Providing your customers with every possible answer to every possible question before they even ask... increases your likelihood of getting a bid.
Remember to include information about the size, weight, overall dimensions etc. People can not always visualize the size of a thing from a flat photograph.
Your photos should be clear and well detailed and your item should appear in those photos against a single color background. I recommend either white (high key), black or dark blue background colors.
Try to get some separation between your item and the background. This will make the item stand out and give it more detail. Our photos are shot in a dedicated studio with professional lighting and a large "light table". But you can use simple materials and lighting to accomplish nearly the same effect.
The point is to give the buyer all of the information they need to make a buying decision. Photographs are the best tools in your auction bag of tricks to accomplish that goal. Great descriptions are almost as important!
