Our parent company, iBusinessLogic Corporation hit the news wire today and scored with an article in Yahoo News. We are pretty excited that our eBay Stores design and AuctionLogic software will be presented on the main stage in Jay Berkowitz's keynote speech at eBay Live 2008.

Being picked up by Yahoo News is just icing on the cake.

Read More Here: iBusinessLogic blog

Thanks PRWeb!

Follow the link to read the Yahoo News release

All Business Auctions & DesignLogic received final approval today to wrap up complete installation of new eBay Store from Watson Realty Daytona Beach/ Ormond Beach / Port Orange Florida Realtor Jason Chalkley.

The eBay stores real estate sales and listing destination is designed to bring in new and exciting buyers and prospects from the EU - (European Union countries) and beyond in addition to interested parties in other US States outside of Florida.

While the dollar is weak and real estate sales slow here in the USA, now is the time to gain attention from the rest of the world. Jason Chalkley realized the power of marketing on eBay and wanted to do it in a way which projects the quality image of his Watson Realty office. Watson Realty is one of the largest real estate brokerage companies in the Southeast U.S. with 43 residential sales offices and over 2000 associates.

The Jason Chalkley Realtor - real estate eBay store will feature the highly dynamic features of a Frooition (of the U.K.) eBay stores package and the attractive design by DesignLogic of iBusinessLogic.com.

About Watson Realty (From Company History Page)

Watson Realty, a trusted name since 1965, was a dream of Bill Watson's even while he was a student at Stetson University in the late 1950's. After graduating with a Bachelor of Science Degree in Business with a major in Real Estate and Insurance he completed his military obligation and returned to Jacksonville, immediately going to work in the industry of his choice. Watson Realty Corp. began on December 16, 1965 as a single office real estate company in a shared storefront with Bill Watson and one part-time sales agent. From the beginning, Watson Realty has focused on Legendary Quality Service, with long-range rather than short-term goals - building upon a foundation of strong leadership and salesmanship. Watson Realty's first branch office opened on March 1, 1970 and we have continued to expand ever since - now with 43 residential sales offices and more than 2,000 sales associates throughout Northeast Florida, the Beaches, Gainesville and South Georgia.

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When you've made the decision to get your products online via eBay and/or your own eCommerce website, what is the next step?

First Question: Build it in-house or hire a professional?

Yes, you can build your companies eBay store and website with talent already existing within your organization.

Website design is taught at most high schools or community colleges these days - chances are good that your employee pool may have budding web designer talent lurking deep within...

The next question is... are you ready to trust your company marketing and image to this untested talent?

eBay provides numerous tools and a great deal of information for anyone to accomplish the task of getting a store up and running.  The quandary is… does eBay provide these tips and tricks to help your as a business to thrive or to help their business prosper? Obviously, if you are a seasoned business professional you will soon realize that a company such as eBay does nothing without a reason.

Most of eBay’s teaching tools and to a certain extent, eBay’s entire growth strategy is based upon making the process of setting up an eBay selling account and consequently an eBay store easy for home based businesses. eBay wants mom & pop to go garage sale shopping with an eye towards making a few extra bucks for the cookie jar. To that end they want to get mom & pop up and running with an eBay store as soon as possible (and funneling fees into eBay). Just because eBay has based a majority of their marketing focus on home based businesses does not mean that an eBay store is not a valuable asset for any established brick and mortar retailer or other “real” business concern. eBay is simply going after the largest number of potential users of their products.

Unfortunately this also leads to numerous eBay store failures...

These home based eBay store owners do not have the prior background, sources or resources to take advantage of the world wide marketing giant and revenue producer now known as eBay. Therefore, while getting your company eBay store up and running may seem to be an easy in-house task for any intern, or kid just out of college with a great computer science degree... the real nuts & bolts set up and operation of an eBay store or e-commerce solution or both in tandem (the best option) is better left to professionals who work with eBay and e-commerce each and every day. If you are reading this because you are interested in moving your business more into an Internet sales based program you should consider the wisdom of hiring eBay and Internet marketing professionals to help you and your company get a head start toward those goals.

Still Thinking About Doing it yourself?

Building an online business requires ability in several completely different arenas: graphic design, programming, database development, Web design, copywriting, photography, and online marketing. This is just a short list of what is required to start from scratch or to add Internet marketing to your sales operation. If you have these skills in-house or if you plan on learning them yourself, please take this advice to heart.

Make a list of your employees’ available skills as well as which skills they can learn. When you have a choice between learning a skill that will directly translate into making more money for your company or learning a skill that will let you do cool stuff on the Web, make a careful choice. Decide how much time you really want to devote to learning and doing things that really don't help you sell more products. Do you want to be an online retailer, or do you want to be a Web developer? The highest and best use of your available time & resources probably isn't learning the ins and outs of XHTML, but taking care of customers, finding new products, and promoting your business.

Making it Happen

Anything you can do yourself on a website design or to a eBay Store can be delegated or outsourced. You can hire eBay Stores Certified design professionals to design your eBay store from the ground up, create a custom logo, develop a corporate identity with unique colors and fonts, build your store product database, take product photos, write sales copy, perform search engine optimization on your site, custom-build XHTML templates that do almost anything you want them to do, and even manage your orders and perform customer service. It all depends on your budget.

After you've decided that you need help, you have lots of choices to make. The first decision is the size of your budget, which determines who you can hire. You can find prices for "building a eBay Store" that range anywhere from $300 to $5,000 and up. You can get a bargain using offshore designers (working anywhere from eastern Europe to India), college kids, or even professional designers moonlighting out of their basement. If you want a more "professional" experience, expect to pay up to $15,000 for a complete branding, marketing, and design package from top-drawer eBay store and Internet marketing firm. Both your web e-commerce site and your eBay store should present your branding and image as you expect them to. Getting the eBay image and your website image to mesh almost seamlessly is your goal, this can be quite difficult for even experienced web designers.

Using a CMS or Content Management System type of website design can significantly reduce your web design costs. There are a huge amount of new and exciting options available for web development, do not think you must use a "hand coded" html site to get your branding and image in front of the public. Some companies are even using simple blogging platforms like Wordpress or Typepad as the basis for corporate websites. These blogging platforms are very inexpensive to set up and the software is free. These CMS or Blogging platforms may also be used in conjunction with an eBay store or a with an eCommerce plug in (or both) to craft a unique Internet marketing funnel for your company.

You get what you pay for

eBay store designs from the good design companies run between $2,000 to $5,000. eCommerce website designs sometimes run in the tens of thousands of dollars with continual maintenance costs and webmaster fees. If your budget makes you choose between the two options, an eBay store is the more economical and faster route to success when managed correctly.

The best part of an eBay stores set up is that once it is installed as you want it, you have very few outside maintenance costs. Your company will have complete control of the products presentation (with the use of a template) and the inventory management is a simple to learn affair on eBay. Advanced tools are available to help with the management of large inventories and to help you create a listing just as you would within a word processing program or text editor.

When you get a quality eBay Stores design, sometimes the results are more than just superficial. Qualified designers improve the shopping experience, which can dramatically increase sales from your existing traffic by increasing your conversion rate. Also, many designs, when set up correctly improve the way your site looks to search-engine spiders, too! (This is the power of an eBay stores “me” page and other exclusive features and benefits of eBay stores packages).

After you determine what parts of the store building process you can do and what you can't do or would rather not do, you're ready to look for some help with the heavy lifting. First, you have to decide what type of vendor you want to work with because there's a big difference between working with a freelancer or independent consultant and working with a large design company or ad agency:

eBay Stores certified design specialists

eBay Stores certified design specialists (certified eBay stores designers) provide the best overall experience. Your company will get the personalized attention it deserves and you will know that the design is based upon eBay marketing principles. Look at the portfolios of these certified eBay stores designers and decide which firm best represents your companies’ image. Stay away from home based eBay stores designers with frilly eBay templates and flashy bouncing mouse pointers. You should be looking more for a corporate image that sells product and more importantly, cross sells more products for your company.

Look at the online stores you frequent in your daily life, think about the type of image and features you would like to emulate for your eBay store. Look at the designer’s portfolios and or ask them if the features you think are most valuable are available in their design packages? Some eBay stores designers can deliver very advanced packages designed to promote more than one primary product at a time. If you are looking for growth in your Internet sales segment, these are the designers to contract with. Talk with several designers to find the one you are most comfortable with and the one who you think will represent the image of your company best with an online design. If the same designer can also develop your off eBay website e-commerce design, you should place that designer high on your list of candidates.

Having a web presence for your company which flows from eBay to your own website with the same “look and feel” is very important. Your goal should be to make your customers feel confident in your products and your company. If you (and your design company) have made an effort to create a nearly seamless shopping experience between eBay and your own e-commerce website, the confidence of the buyer will increase and your conversion rate will as well. Drawing eBay shoppers to your website from within eBay is not only possible, but very probable with a eBay store design done correctly.

Ask your prospective design firm the right questions and you will know immediately if you have made the best choice.

Example Questions:

• Are you a certified eBay Stores Designer?
• Do you have examples of cross marketing designs?
• Can you create an eBay stores design which matches my existing website or can you create an e-commerce design to match your eBay stores design?
• Is SEO important for eBay?
• How important is a eBay about me page?
• Do your templates appear correct on all of the major browsers?
• What kind of changes can be made to the design after your job is complete? (Can I offer a special sale item in my template?)

If your chosen designer is not informed in these questions you should look further. Not every eBay or Internet design firm has the necessary skills or background to help your company effectively cross-market your products. Find the right design firm which will give your firm a solid foundation from which to grow and prosper in the new world of Internet retailing.

I have a small announcement:

Scott Pooler of All Business Auctions has accepted a gracious invitation from Debbie Levitt of the marketing and eBay design company -As Was - to speak at: The As Was Conference in Orlando 2008.

Debbie Levitt has asked me to speak about a subject she knows I am passionate about and I am grateful for the opportunity she has presented me. I will be more than pleased to share my enthusiasm on this particular subject with the attendees of The 2008 As Was Conference...

eBay sales and consignment - marketing opportunities for your present business model.

My pre-conference outline for this session is:

1. Detail the honest and realistic pros and cons of leveraging eBay sales and consignment services to an existing retail or wholesale business.
2. Reveal the secrets of leveraging an eBay consignment as a marketing tool to expand your brand and bring new customers through your door.
3. Discuss the advantages of an eBay trade up program for new equipment sales to existing customers.
4. Quickly outline the plentiful tools and solutions available to help any business get started with an eBay consignment and marketing plan.

I asked Debbie Levitt, CEO of As Was and organizer of this impressive event, why she decided to hold her own advanced eBay conference?

"Lots of people read the Entrepreneur Magazine eBay Startup Guide and then call us wanted to know how to eBay. Or they've been reading books or blogs by Adam Ginsberg, Janelle Elms, Skip McGrath, Mike Enos, Jim Cockrum, and Phil Dunn, and wondering who to trust. How to sell on eBay, how to start an eBay business, what products to sell, how to make the money they hear you can make. Should they attend eBay seminars, eBay University, eBay Live, or other events with eBay experts. Those are good questions, and are better answered in a 2.5 day conference than a short blog post.

The reality is that selling on eBay is work... nobody makes heaps of money sitting on their pool rafts, doing nothing, and barely turning on the computer. Don't believe the scams. Like any business, an eBay business has to be taken seriously. Research, planning, and informed decision-making are part of the process. Don't just jump in, and don't just throw money at a system that claims it does most of the work for you, but your success is your responsibility. Anybody considering starting or growing any sort of business needs education, information, and networking".

So how about that 2.5-day conference with all the answers?

It's the 2008 As Was Conference. http://www.aswasconference.com/agenda.shtml details the speakers and schedule.

The conference will be held this year at Walt Disney World's Yacht Club Resort in Florida at the end of February, it's the only event (other than eBay Live) taking a look at how to grow your eBay business now. Packed with free networking lunches, networking dinners around Disney, free Business Clinics and expert speakers giving you techniques, tips, strategies, and tools you can use immediately to change and grow your business, The As Was Conference is different than everything else out there.

TAWC Will Teach You How to Make More Sales, Be More Profitable, and Attract More Customers Through:

• Software and systems that will make your eBay and off-eBay selling easier, automated, and more efficient.
• Blogging, shopping comparison websites, pay-per-click advertising, and your own email mailing list.
• Finding the right products to sell and the strategies for selling them successfully.
• Item presentation, listing design, and how to build the most effective eBay Store.
• Faster and cheaper shipping.
• Hiring part-time, full-time, or seasonal staff.
• Adding eBay Consignment to your existing retail or wholesale location.

Worldwide Brands recently sent a notice to their mailing list about our upcoming conference. Here is some of what they said: How would you like to come to Disney's Yacht Club Resort in Orlando, FL for a few days and learn real 'insider secrets' to making money on eBay? Well, on February 28 through March 1st, 2008, you can come to one of Disney World's most popular resorts and get a huge unfair advantage over your eBay competitors. If you do any selling on eBay or plan to, you should definitely attend this event. You'll discover the newest techniques and strategies that can help you grow a huge eBay business for 2008.

Highlights of TAWC Include:

Informative sessions designed to teach you with the newest and best ideas, techniques, and strategies that will make you more profitable.

• Sessions presented by eBay staff, industry experts, and successful online sellers.
• FREE Business Clinics; get personalized advice from a team of industry experts.
• Plenty of time to meet speakers and exhibitors, and join roundtable discussions.
• A fun environment with three FREE networking lunches in our banquet room.
• Networking dinners around Walt Disney World.
• Learn what you're not going to hear at eBay Live! or any other conference.

Get Ready To Network

Make sure you bring business cards because there will be plenty of time to connect and network with other sellers, speakers, exhibitors, and the experts on the Business Clinics panel.

Want to be a part of the incredible networking dinners? During the conference registration, you can check boxes to indicate that you want a seat at one or both dinners.

When you get to the conference, there will be convenient sign-up boards with different restaurants (and different high powered eBay experts). If you asked for a seat during registration, you'll then be allowed to choose which restaurant, and sign up.

Business Clinics sign ups will be handled the same way. And of course, each days lunch will be a networking and information exchange bonanza!

oPINions will be great ice breakers. Pins at TAWC are not for collecting or trading. Every sponsor/exhibitor at our event will have 1" round logo pins, called oPINions. At registration, you will get one lanyard oPINion for each product and service that you currently use or have used in the past. These are designed to be conversation-starters rather than for trading or collecting.

Are you thinking about using a certain product or service? Find someone wearing that oPINion, and ask for their oPINion on that company. Give your honest oPINion to anybody who asks. Nothing's better than getting feedback from real eBay sellers at our conference.

Take It Home
The As Was Conference will not be recorded on video, so you need to be there! Attendees can pick up brochures from our speakers and exhibitors, and after the event, we will make the presentation slides from every session available for download. That means that you'll get everything the speakers put on the screen (that isn't live off the web) including their information, tips, examples, and resources.

Seminars and Events

Increase Sales with Unique Branding and Item Presentation
Learn how to present your item and your company in ways that will make shoppers trust you more and want to buy.
Debbie Levitt, CEO of As Was

Scalable Sales Automation
Learn how Kyozou's online and sales management system can grow your business.

Custom Software Solutions
Learn how software can be customized to make your online selling life easier and more efficient.
Tobe Goldfinger, President of JDT Technologies

Growing Your Business With eBay Certified Providers
Learn which companies eBay recommends that eBay sellers work with.
Laura Della Torre, Senior Manager, Seller Tools at eBay

Growing Your Business Without Growing Old: Automating, Expanding, and Scaling Like the Pro's - Learn how ChannelAdvisor's online and sales management system can grow your business.
Max Leisten, Senior Product Manager at ChannelAdvisor

Make Shipping Cheaper and Easier
Learn how to get UPS, FedEx, and DHL to pay you when you ship with them, and how to make shipping faster and easier.
Brian Gibbs, President of Refund Retriever

Driving Repeat Business and Buyer Loyalty

Learn how to attract buyers, keep them thinking about you, and get them to tell friends.
Tim Woda, Director, Business Development & Enterprise Sales of buySAFE
Lisa Sparks, Regional Development Director - South Florida, Constant Contact

Cause Marketing and New Media to Grow Your Business
Learn how eBay Giving Works charitable listings can bring buzz and fierce customer loyalty.
David Yaskulka, President, Blueberry Consulting

eBay Research and Strategies for Maximum Profits
Learn about specific eBay listing strategies that will save on fees and attract more shoppers as well as how eBay-related research can be used to make better-informed decisions about how and when to list.
Debbie Levitt, CEO of As Was presents eBay strategies and EverySeller Research
Steve Nye of HammerTap

Your Best eBay Store
Learn the best ways use your eBay Store and its many features as well as how pushing the limits on eBay Store design could pull shoppers in.
Rich Lee, eBay Stores Marketing
Iarla O'Halloran, Creative Director at As Was

How to Stop Breaking the eBay Rules You Didn't Know You Were Breaking
Learn how to stay out of trouble on eBay. Considering that some of your competitors might look through your listings to see what rules you're breaking and turn you in, it's important to be fully compliant.
The As Was Team

Hiring the Right Full-Time and Part-Time Staff
Learn what qualities and skills to look for in part-time, full-time, seasonal staff, and where to find these people.
Eric Winegardner, Monster.com

Sourcing Product and Being the Product Source
Learn how to find product lines from reliable sources. Are you a reliable product source? Learn how to get in front of online sellers.
Rob Cowie, President, Worldwide Brands

Overseas Product Sourcing & Manufacturing
Learn how to do business directly with the factories in Asia.
Charles Bell, Senior Project Manager of Siege Engineering, Inc.

Exciting Your Shoppers With Great Item Photos
Learn how to take better product photos, and how to give them that "floating" effect or make them unique.
Eric Majeran, Senior Sales Manager at Vertus presenting Bling! It
speakers, TBA

eBay sales and consignment - marketing opportunities for your present business model.
Learn the pros and cons eBay consignment sales, and how this may be an exciting and profitable addition to your present retail or wholesale business.
Scott Pooler, CEO of All Business Auctions

How to Grow and Manage Your Profitability
Learn how to get your accounting organized so you can measure and increase your profits.
JP O'Brien, CEO of Keepmore.net

Turn Traffic Into Cash
Learn how to grab shoppers and make money by leading them to your eBay items and/or ecommerce website. Learn the ins and outs of eBay's Affiliate Program, blogging, shopping comparison websites, and pay-per-click advertising.
eBay Affiliate Program staffer, TBA

Come create a dialogue with our team of experts, and get personalized advice!

(Pssst... These people will be available to network with during the free lunches and scheduled dinners , or you may just meet up and hob nob in the halls... enjoy!)

• Debbie Levitt, CEO of As Was
• Edward Sayers, eBay Consultant (former eBay TSAM)
• Dawn Sears, Account Manager at As Was (former eBay TSAM)
• Sarah Sosniak, Product Manager of Typepad at Six Apart
• Mary O'Brien, Partner and Chairperson at PPCSummit.com
• Michael Lambert, CEO and Co-Founder of Merchant Advantage
• Rich Lee, eBay Stores Marketing
• Rob Cowie, President of Worldwide Brands
• JP O'Brien, CEO of Keepmore.net
• Erika Barcott, Account Manager at As Was
• Iarla O'Halloran, Creative Director at As Was
• Edward Sayers, eBay Consultant (former eBay TSAM)
• Scott Pooler, CEO of All Business Auctions
• Marcia Cooper, Certified eBay Education Specialist, PowerSeller, and Trading Assistant
• Harvey Levine, eBay Education Specialist, PowerSeller, and Trading Assistant
• Sharon Ware, Business Consultant and Certified Education Specialist
• And many more

This is an opportunity to learn all the inside secrets and effective marketing strategies of established and recognized eBay and eCommerce experts you know and can trust. This conference is not a marketing pitch for some fly by night eBay solution in a box... This is a solid and respectable marketing and informational conference with speakers and presenters dedicated to helping you succeed in online marketing and eBay based sales programs. All of the tools, solutions, tips and experience one could hope to find will be available to attendees for an unbelievable price of only $299.00

Register NOW! - The information you will gain from just a single day of this conference is worth more than the price of admission for the entire 2.5 days of events.

See You There!

Cornerstone Commercial Supply Inc. is the proud new owner of an eBay Store designed by DesignLogic with Frooition and All Business Auctions.

Richard Carpenter - Owner of Cornerstone is very pleased with the immediate and verifiable advertising exposure already generated by the site. "We have already had inquirys from professional carpet cleaners in other states asking about purchasing our best Truck Mount Carpet Cleaning machine packages and we do not even have any of them listed in the eBay store yet". "I am really excited about all of the exposure this eBay store".

When asked about the process of getting all of the design work done and items installed, Richard Carpenter said "Scott Pooler has taken care of the entire process, from photographing our products to designing our eBay store and store header they way we wanted it, to setting up our auction management software. Scott has worked closely with my daughter Connie to get it done. I couldn't be more pleased because all I had to do was answer a few questions and continue to run my business".

Richard and Connie at Cornerstone opted to use the AuctionLogic software suite to manage thier auctions.

"The software makes it easy to organize all of our products and get them ready to launch on eBay as store items or auctions" Connie Carpenter said. "I have over 100 item SKU's and descriptions ready to go, we just have to get our pictures and we will be the largest store of our kind on eBay soon". "I can see that managing over 500 items in an eBay store would be a nightmare without a software management program of some kind".

Connie will be very pleased with the automatic item re-listing features in AuctionLogic with that many items running concurrently on eBay.

The team at Cornerstone is also excited about the prospect of selling used consignment merchandice for regular customers.

Richard Carpenter said, "Scott told me I could up-sell my customers by offering to list thier used items on eBay if they purchase a new machine from me. It's a great idea, because I don't have to use any operating capital for trade in equipment and my customers are interested in the idea of getting value for thier used equipment while upgrading to my best machines and tools".

Cornerstone still has to build positive feedback for their new eBay store but with a solid retail location and business reputation and hundreds of niche items to sell, it should not take long...

Afterall they did make thier first eBay sale on the first day of operations with no eBay feedback.

Call Scott Pooler at iBusinessLogic / All Business Auctions to learn about the benefits of an eBay store for your business.

727-596-6900