Press Release Tools For Marketing – RocketPlace eBay Conference – PR Web Based Marketing
February 27, 2008 by Scott Pooler · 3 Comments
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Do you use Press Release Marketing?
Press releases can be a very effective tool for online marketing. Using services like PRWeb, Express Press Release and more (just google "press release or online press release and you will have hundreds to choose from) can increase your online exposure, provide back links to your blog articles and web pages and much more. The odds of an online press release being picked up by a major news outlet may be slim but the everlasting exposure on the web is still worth your efforts.
You should write press releases in a newsworthy style. Simply repeating your marketing message will not cause many readers of press release material to linger long on your press release. Include current events which relate to your business or service and try to get quotes and references from outside sources. Your press release should look somewhat like what you might read in a newspaper, not like a brochure or web page for your business.
Here is an example of a press release I just sent out this morning. Tell me if you think it looks newsworthy.
All Business Auctions of Largo, Florida CEO Scott Pooler to Speak at eBay Powerseller Conference - RocketPlace - Orlando March 1, 2008
Scott Pooler of All Business Auctions to Speak at an eBay Selling Seminar & Conference (The first to convene after the recent fee and feedback changes at eBay). The focus of this conference is education and information sharing. Scott will discuss the addition of eBay consignment to existing small businesses and many other speakers will share insights about how to make eBay add to your bottom line.Recent eBay news has been filled with negative reports about changes in fee calculation methods and seller feedback. These changes have just recently been introduced by eBay to the millions of current sellers utilizing the online auction service to present their wares to the world.
Rocketplace (formerly the As Was Conference) @ The Disney World Yacht Club Resort, February 28 - March 1, 2008. http://www.rocketplace.com/index.html Is the first conference of Powersellers and Solutions providers being held after these eBay changes were announced."We will discuss the changes in fees and feedback but we do not plan on adding to the present fervor by promoting sellers strikes or departures" Said Scott Pooler of All Business Auctions.com in Largo, Florida. "Our focus is and always has been, using eBay's massive appeal and significant worldwide traffic pull to help small businesses succeed in online marketing"
Mr. Pooler is a 10 year veteran of online marketing via eBay. He has been a Powerseller, a Trading Assistant, eBay Drop Store owner and a Master Franchise Representative for one of the largest eBay drop store chains in America. "I have seen how changes can sometimes cause a stir among the eBay selling community in the past. It is important to remember as an independent seller, your focus should be more about how to use the site to your advantage, we teach those methods to small businesses every day". As a certified eBay Education Specialist with eBay University, Mr. Pooler has transitioned his business into an Internet Marketing and eBay sales consulting firm. All Business Auctions is designed to first demonstrate and then implement advanced selling strategies and solutions for local small businesses. "We help small businesses with every aspect of getting online, from branding and web design to eCommerce and eBay sales".
Many speakers and presentations will be available to attendees at RocketPlace. Subjects covered will include eBay and eCommerce solutions and resources in addition to utilizing web 2.0 applications and methods to effectively promote your business online. "This is not just a eBay centric conference, we will discuss many emerging technologies and methods to increase online sales" Says conference organizer Debbie Levitt of As Was Marketing in Tucson, Arizona.
"In my business I have seen the effectiveness of these new technologies and methods of promoting via social media/web 2.0, I want to share these techniques with other business owners and merchants. This conference is an amazing opportunity to do that in a face to face situation, I am very pleased to be asked to not only attend but speak at such a cutting edge and prestigious event". Scott Pooler - All Business Auctions
Scott Pooler will be speaking about bringing eBay consignment services into existing businesses, how it works, and how to use these services to bring value to existing customers while promoting your own brand on a worldwide stage. Scott's presentation is scheduled right before the amazing keynote address we expect to hear from Jay Berkowitz of TenGoldenRules.com in Boca Raton, Florida - "I know Jay Berkowitz will bring amazing insight and clarity to the social media topics he specializes in. Ten Golden Rules is a great concept and Jay is a fantastic speaker, we will all learn from his perspective". (Jay Berkowitz is the former marketing director of Coca Cola, AT&T, Sprint, and e-Diets.com).
Worldwide Brands, eBay, Refund Retriever, Kyozou, Merchant Advantage, Channel Advisor, HammerTap Research, PPCSummit.com, Type Pad - Six Apart, Constant Contact, buySafe, & Blueberry Consulting are just a few of the major solutions and services providers presenting and available at the RocketPlace.com conference.
All Business Auctions 12525 Walsingham Road Largo, Florida 33774 727-596-6900 See Our Blog At: http://allbusinessauctions.com/blog Read the Trading Assistant Journal http://allbusinessauctions.wordpress.com
See:
http://allbusinessauctions.com/blog/2008/01/19/the-as-was-conference-in-orlando-2008-meet-and-network-with-the-pros-of-ebay/
Popularity: 16% [?]
What should you sell on eBay – The most watched item on eBay, a clue? Kekoa64
January 10, 2008 by Scott Pooler · 2 Comments
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Update: The seller described in this article (Kekoa64)
Is no longer a registered member of eBay. Sources indicate the reason for his listings popularity related to a hack of the eBay Pulse most watched items list... We will leave the original article below, but please do not follow this young mans example and try to game the system. (Read more about this deception here: Trading Assistant Journal )
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If you were to try and source a product to sell on eBay, what would you look for?
- Something you know?
- Something you can buy cheap?
- Items at a garage sale?
- Merchandise imported by container full from china with questionable branding and associated return nightmares?
Seriously, these are a few of the numerous opinions offered by a bevy of self appointed eBay "experts"...
So... Whats the plan? How do you find something to sell on eBay? How do you find a hot niche, a repeatable product with little risk of warranty problems and a high rate of return?
You can do some research... on eBay, on Terapeak, even via Google... All good ideas and great places to look...
Or....
You can do what this young man in Hawaii (Kekoa64) seems to have done, without listening to any of the eBay gurus...
That's right, that long sales letter, seemingly poorly written and photographed listing is the most watched item on eBay. And it is not a fluke. This listing, or one just like it has been at the top of the list for more days than I can count....
Whats the secret?
What is Kekoa64 selling?
Kekoa64 is selling hope and mixing it with humility and topping the whole package off with a bit of information.
$10.00 is not a lot to spend for a chance to make money, right? And if Kekoa64 will share his "secret" with you for $10.00 and back up his claims with a long sales letter in the form of an eBay listing... You might just buy!
With 6600+ feedbacks, I would say this young man may have a point.
The point is... people will always buy information, we always have. We will buy it faster if it is delivered digitally and more of us will find that information if it is advertised on eBay. Is Kekoa64 a recognized author? Does Kekoa64 claim to be an eBay guru?
No... Yet people believe in this person without ever knowing his real name.
What kind of information do you have to sell?
Information Products
Popularity: 9% [?]
New York Times Journalist Learns about Information Marketing on eBay
January 1, 2008 by Scott Pooler · Leave a Comment
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The New York Times Learns about Information Marketing on eBay
Now - How can your company Benefit from Information Marketing?
(Note: This is a re-publication from our older blog, http://www.allbusinessauctions.wordpress.com We are transitioning to this new blog hosting and theme for 2008)
The NY Times article by David Gallagher, quoted below is an interesting tale about the sale of a public-domain information product by a information marketing niche eBay seller to a NY Times Journalist. The story is more than "interesting" if your business is looking for ways to gain exposure, boost revenue, find new customers, or retain older customers.
Public-Domain information products are sold worldwide via eBay and on numerous niche websites. Could your business benefit from information marketing, especially if you own the rights to the information? Information has always been a valuable commodity, the NY Times article drives home that point in a way which few may first realize. If a small movie made in the 1950's about a small town in America, which in itself was an advertising vehicle at the time, is worth something to someone somewhere... What do you have in your files which may be worth someones cold hard cash?
What can you take from your company files and turn into a revenue producing information product? Do you have a technical manual for a widely sold and still in use product which is no longer in production? If you have the rights to that manual you should consider digitizing it and offering it for sale in a eBay store. Do you have a procedures or sales training manual written specifically for your company or by your company which you no longer use? Digitize and sell that information!
These Information products are sold every day by major manufacturers of appliances, electronics, machinery, automobiles etc etc... Look for an owners manual for your any of your electronics or appliances in your home and you will find them for sale, usually directly on the manufacturers website. These manuals are now being delivered electronically and some companies charge a fee for the information. This "service" provides continual revenue for the manufacturer. The income from the sale of digitally delivered owners manuals adds up to a significant number at the end of the year.
The goal is not necessarily to make millions of dollars from old information in your files (although that could be possible, depending upon your information). The goal is to gain exposure for your company through your eBay store and to gain new customers by introducing them to your company via your expert information products. If a consumer believes in the information enough to buy it, that consumer has taken the first step towards buying another product or service from your company.
The information products you can sell are low cost advertising vehicles. They will include more than the specific information the buyer purchases, these information products will also include your present day company message and links to your website. There is so much to be gained by using this unique and original method of advertising and really very little to lose. By selling outdated or public-domain information to consumers your company gains a new customer and an opportunity to sell that customer newer and better products or services. The consumer gains knowledge previously unattainable and a confidence in your company he never had before.
Win Win!
Information products can be sold completely on auto-pilot. Technology is available which will instantly deliver the digital information product to the consumer upon payment. The only significant investment in information products is in the creation of these products. Once they are created and digitized the cost of production for digital information products is zero. Other forms of delivery such as DVD or CD have associated costs, but those costs are minimal when compared with the benefit.
Scott Pooler - iBusinessLogic / All Business Auctions - 727-596-6900
December 28, 2007, 8:40 pm
On eBay, Some Profit by Selling What’s Free
While scouring eBay for interesting Christmas presents a while back, I found and bought a DVD of a film made in 1954 about my home town of Doylestown, Pa. After it arrived I went searching for more information about it — and found the entire film, available as a free download from the nonprofit Internet Archive. Read more
Popularity: 6% [?]
