Product Sellers Seminar – Speaker List – Free Education – ONLINE

Learning about online sales is a ever more involved and challenging task. Where to go, what to read, who to listen to and the ever important How much does it cost?

We are all familiar with the numerous seminars and trade shows held around the country. Some with low registration fees and others with seemingly outrageous up front attendance fees which eliminate all but the most serious attendees. Add other expenses to the registration costs like hotel, airfare, gasoline, food and the costs of attending even the most modest of seminars begin to intimidate would be Internet marketers.

What to do, if you want to learn, but you don’t want to spend?

Well, how about a free 3 day conference which provides experts from around the world – For Free? Read more

eBay Partner Network – Affiliates Need Content

eBay Partner Network Tips from The Source

The eBay Partner Network is the new affiliate manager of eBay. And the eBay Partner Network blog is up and running providing eBay network affiliates with timely information about how to optimize their affiliate sites and drive quality traffic to eBay.

Apparently eBay has determined that a great deal of the traffic which was derived from Commission Junction affiliates prior to the switch to the eBay Partner network was of low quality. To eBay this is an issue because if a buyer is driven to the site from a link or a page totally unrelated to eBay or any product on eBay to which the buyer had no intention or interest in when they clicked an eBay affiliate link. Obviously people who follow links such as those described above will not be engaged or interested in buying anything and simply click back off the site. Read more

Ten Golden Rules Presentation – Preview eBay Live Speaker Jay Berkowitz

This video will give you a quick idea of the basis of the upcoming Jay Berkowitz presentation at eBay Live 2008. Our parent company, iBusinessLogic is very pleased to be working with Jay and proud that he has included our work in his upcoming eBay Live keynote speech.

Enjoy this preview, but don’t mis the live show in Chicago!

“Amazonation of eBay” Will eBay Successfully Morph Into an Amazon Clone?

“Learn to bear bravely changes of fortune”.

Cleobulus

Change and progress are the themes of the day at eBay. The recent revelations and upheavals from within the ranks at eBay have presented significant speculative pontifications throughout the Internet on blogs, forums and news aggregation sites.

Among these various and mostly acerbic quotes are jewels of wisdom and thought… The quote below is one of those jewels…

The following quote derived from a private forum post – The author granted permission for its use here.

It looks to me like further signs of the “Amazonation” of eBay. Read more

DSR’s – Detailed Seller Ratings, Best Match, eBay Buyer Experience, PESA ECMTA Call In

Is eBay messing with your seller experience!

• DSR’s getting you down?

• Best Match Confusing?

• Has your eBay Seller experience gone “As Expected”?

You are not Alone!

eBay has initiated numerous radical changes in the last several months and you are not the only one trying to keep up! The good people at PESA and ECMTA (Professional eBay Sellers Alliance and E Commerce Merchants Trade Association) discuss matters like this with the members of the two associations on a regular basis. They figure that many members trying to find a clear path forward is more productive than one eBay seller trying to do it on their own. Read more

Twitter – Tweet – Share the News and More – Do you Twitter Baby? eBay Live 2008

Do you Twitter? Have you heard a good Tweet lately? Who do you follow, what did you hear?

Twitter is a constantly updated feed of tweets (short text messages), similar to an old style chat room. The difference is that you can follow – or not follow – whomever you wish. And it is just one chat room. You only see the people you choose to follow, but as many people as are interested may follow you.

Many top Internet marketers are using the space to promote themselves and to learn what other marketers, newsworthy people, celebrities, politicians and friends are doing and saying all day. With a Twitter feed open, the news from your contacts is constantly updated and you never know what you can see… new and breaking tech news, marketing ideas, information about emerging web 2.0 apps and websites, etc.

(CNN posts news stories on Twitter before they make the wire or TV).

Read about what interesting people are doing and seeing every day. From A-List celebrities to Obama & Hillary. It is amazing what you can find on Twitter.

Some of the smartest people in this or any business are posting regularly on Twitter. I follow and I join in…

Twitter gives me the opportunity to see and know what people like JasonCalacanis, mitchjoel, leolaporte or SethGodin are saying and doing.

Of course some Twitter users are less about updating real events and more about promoting products or websites. If you are interested in these promotions, you continue to follow these people. If you are not, simply stop following them. Some Twitter masters have thousands of followers like Scobleizer Bret Scoble.

My Twitter comments are picked up on my Facebook profile, so I do not have to post in two separate places. Applications are available which allow you to post to multiple social networks with a single “tweet”. I use twhirl for this convenience.

eBay Live 2008 – Will we Twitter? Read more

Get Products Noticed 2008 – eBay, Amazon, Google ShopZilla & More

 

What are the best places online to get your products noticed in 2008?

eBay – 225 million eBay members are actively buying and selling in the world today and over 68,000 businesses are trading there. Over $52 billion was traded on eBay globally in 2006. eBay is one of the first places that consumers looks when trying to source a product to purchase. Consider opening an eBay store. If set-up correctly and managed, an eBay store can result in your listings being organically visible on the top search engine organic listings. You can even give your eBay store the same look and feel as your website. Read more

Tips for Recognizing Wholesale Scams – Wholesale Buying Education

When most people look for suppliers these days, they start with Google. Yet the world of online suppliers can be a murky one and sadly, many budding entrepreneurs weigh in out of their depth with disastrous consequences. According to Simon Slade, manager for SaleHoo Product Sourcing, there are two very serious risks associated with sourcing on the internet:

1. Inadvertently buying fake designer brands
2. Fraudulent suppliers who take advantage of insecure payment methods to rip buyers off. Read more

1.5 Billion Dollar Budget Devoted to Digital Media by General Motors – Where is your Newspaper Ad?

If you ever had a doubt about the future of advertising, if  you have pondered the wisdom of spending time learning about social networks, blogging, Facebook, Twitter and LinkedIn…

Here is a big wake up call!

General Motors – not your grandpa’s marketing team …. 

General Motors has devoted one half of their substantial marketing budget to digital media and one-on-one direct marketing.   When GM buys in to digital media to the tune of 1.5 billion dollars, you may want to ask yourself one very simple question, ”Why would I advertise in a newspaper or magazine?”

Here at All Business Auctions we have always looked upon eBay and other Internet (digital Media) outlets as an incredible advertising venue. We think the article below indicates we have been on the right track. With GM inking a deal with eBay Motors to advertise all of their dealers’ previously owned stock on eBay Motors and now this announcement, I think we can all see the writing on the wall when it comes to where the real value in advertising is found in today’s marketplace.

From: Media Buyer Planner

 

 

GM Changes Game, Puts $1.5 Billion Online

GM, in what could signal a no-look-back shift to digital marketing, will dedicate half of its $3 billion budget to digital and one-to-one marketing in the next three years.

As the country’s third largest advertiser, GM’s switch may be the online marketing shot heard round the automotive world. GM, which spent nearly $10 billion on advertising last year, will use several online methods including gaming, search, mobile and a broad array of interactive applications.

Consumers looking to buy new vehicles were among the first to embrace online research to support buying decisions. And while television and print still have a place in product launches and awareness, many dealers now accept that the purchase process starts – and sometimes ends – online.

The news is not good for traditional media and may be exacerbated by a directive from GM’s Brent Dewar, vp-field sales, service and parts in North America. Dewar told Ad Age late last year that the auto maker will try to persuade its regional dealer ad groups “to shift their focus to digital vs. spot TV” starting this spring after the dealer co-ops, which spend $500 million annually, are revamped.

Other car makers are also upping online buys; Hyundai will double its online spending in 2008 over 2007.

Auto dealers are increasingly shifting their spend to online, with a particular focus on customer ratings and reviews and online video. 59 percent of dealers say they plan to use video on their own websites within the next 12 months, up from the current 33 percent, while the proportion of auto dealers using customer ratings and reviews will have risen from 29 percent to 43 percent, according to a new study by The Kelsey Group (via MarketingCharts). The proportion of those using social-networking sites will go from 15 percent to 33 percent, according to the surveyed dealers.

 

eBay eCommerce Blogging or Affiliate Sales Why not All of the Above?

Do you have your own off eBay website?

As an eBay seller you know you should have your own website but for some unknown reason our research indicates that most eBay sellers do not. Why?

If it is because you do not have the time to set up another high maintenance difficult to control Internet presence… You may not be aware of all of the new and interesting ways to get online with your own name and brand while not having to maintain that online portal each and every day.

A website can be thought of as a more difficult animal to manage than an eBay store or auction listing business. In reality the maintenance is much lower while sometimes the cost to get started can be a bit higher. Continuing costs of a website versus an eBay business are completely different however and by an almost universal consensus the stand alone website will win the cost to maintain battle every time.

So, why eBay? Because with the massive traffic generation provided by the huge amount of inbound links and the pure enormity of eBay a seller can have a higher percentage chance of making a sale on eBay than on a stand alone website.

What if you want a website and the traffic of eBay but you do not have enough source of supply to populate your own eCommerce site to compete with the massive lists of products found on eBay or Amazon? We think you could be quite happy with the following solution.

One particularly interesting method of populating an off eBay website which will not simply promote your brand and your eBay items but also will pay you back and run on autopilot. Is to install phpBay Pro on an existing or new php based website or Wordpress CMS site.

phpBay Pro (See Link in the Sidebar) is an Ebay software script available as a plugin for Wordpress or as an API (application programming interface) for php driven web sites. It’s built for simplicity, meaning that you can have it up and running in just a matter of minutes. Both versions come with documentation.
Ebay Affiliate Software

phpBay Pro enables web publishers to quickly and easily add keyword rich eBay auction listings to your Wordpress or php driven site to generate serious affiliate revenue in a matter of minutes!

What this means to those who may not be aware of the terminology used in the phpBay Pro company literature is…

With phpBay Pro any website can import any eBay listing category, store, or keyword group directly into a stand alone website or Wordpress based self hosted blog. When the owner of such a website signs up as an eBay affiliate at Commission Junction, the resulting traffic directed to eBay from these listings inserted into any own website or blog will generate 24 hour a day revenue for that site. Those same listing imported into your off eBay website add constantly updating and new content to that site. For SEO this is a great advantage. Your site can be relatively static, yet always have new listings imported providing recent and relevant content for search engine spiders to chew upon.

These imported listings can be from your own store, your favorite category, or of the best items from eBay’s hot list. The best part is that the imported listings will look as though they are designed as part of your original website. It won’t look like some eBay generated widget or html builder import. Well, actually… the best thing is that as the website owner you can make money on any item sold via your listings imported from eBay and you will not have to ship or stock or inventory any of them.

Check Out phpBay Pro – Follow that link below…. Tell em the All Business Auctions sent you! Or give us a call, we use phpBay Pro ourselves and would be happy to help you set up a website which can take advantage of this technology. We will insert eBay live listings with phpBay to a new site which could also contain not only your eBay listings from an existing eBay store but also have a page of eBay listings from other sellers stores (a great way to test niche’s) and also have a web 2.0 style blog attached to build a sense of community with your buyers. The options are endless!

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