All Business Auctions » Photography

The Devil is in the Details on eBay

Scott Pooler — Wed, 21 Nov 2007 13:02:05 +0000

eBay demands details, well, maybe not eBay itself, but the buyers on eBay do!

100CT VS2 PRINCESS DIAMOND ENGAGEMENT WEDDING RING NR
US $225.46

233ctw ENGAGEMENT RING WEDDING SET DIAMOND simulated
US $56.88

NR SHINY 21C DIAMOND GOLD ENGAGEMENT WEDDING RING BAND
US $76.00

ROUND 50C DIAMOND GOLD SOLITAIRE ENGAGEMENT RING BAND
US $148.50

14k White Gold 180ctw Princess Diamond Engagement Ring
US $440.50

Diamond Solitaire Engagement - Platinum Kristall design
US $400.00

ROUND 50C DIAMOND GOLD ENGAGEMENT WEDDING RING BAND NR
US $76.00

TIFFANY CO Platinum Diamond 058ct Engagement Ring
US $3,601.99

VVS2 200CT CUSHION PRINCESS DIAMOND ENGAGEMENT RING
US $1,313.00

NR 25Ct DIAMOND GOLD SOLITAIRE ENGAGEMENT RING BAND
US $63.00

If you are disappointed in your auction sales results, maybe you should look at the details you include in your listings (or lack in your listings). Providing your customers with every possible answer to every possible question before they even ask... increases your likelihood of getting a bid.

Remember to include information about the size, weight, overall dimensions etc. People can not always visualize the size of a thing from a flat photograph.

Your photos should be clear and well detailed and your item should appear in those photos against a single color background. I recommend either white (high key), black or dark blue background colors.

Try to get some separation between your item and the background. This will make the item stand out and give it more detail. Our photos are shot in a dedicated studio with professional lighting and a large "light table". But you can use simple materials and lighting to accomplish nearly the same effect.

The point is to give the buyer all of the information they need to make a buying decision. Photographs are the best tools in your auction bag of tricks to accomplish that goal. Great descriptions are almost as important!

Providing all of the details about the item (including flaws, if any are present) in your original listing, will create the impression that you have experience and knowledge it takes to offer the item for sale, which in turn increases your buyers confidence in you.

If you have photos such as the one above included in your listing detailing the exact dimensions of an item and reminding the bidder about what exactly it is they are looking at... You will once again increase your chances of making a sale or getting that one extra bid.

We all know bids are the name of the game, without bids you have very little chance of increasing the perceived value of the item you have for sale. Do whatever it takes to increase confidence in your store, your listing and your character. This policy will pay dividends back in spades (i.e. Profits)!

14K GOLD LINK BRACELET 6 14K GOLD CHARMS no Scrap
US $86.00

Lois Hill Silver Link Chain Bracelet w-Cutout Charm
US $59.12

VICTORIAN 105CT BLUE TOPAZ 14CT GOLD BRACELET
US $53.26

James Avery 14Kt Yellow Gold Fishers Of Men Bracelet 8
US $425.00

Mens 18kt Solid Gold Italian Chain 8 Bracelet
US $163.89

18ct GOLD 1912 WORKING COMPASS CHARM FOB Bracelet 61g
US $123.56

COACH SIGNATURE C PATTERN BANGLE BRACELET 1-2 GREAT
US $47.99

Vintage 14K YELLOW GOLD DANGLE PEARL Bead Bracelet OLD
US $51.00

VINTAGE GEORG JENSEN 169 SEGMENTED STERLING BRACELET
US $865.55

NWT AUTHENTIC BRIGHTON HOLIDAY JOY CHARM BRACELET
US $54.07

Lladro Fisher Boy

Scott Pooler — Wed, 07 Nov 2007 02:48:28 +0000

Lladro Fisher Boy

Originally uploaded by All Business Auctions
Lladro Fisher Boy

This is a fine figurine from the Lladro factory. We sold this item on eBay at a higher than average price because the competitive sellers who did list a similar item during the same period did not have photographs which could compare with the offering we presented.

I think anyone can get the point of my last three posts...

Better Photos = Better sales!

Opal Ring For Sale… Is it worth more with a good photo?

Scott Pooler — Wed, 07 Nov 2007 02:31:55 +0000

Gold_Opal_Ring002.jpg

Originally uploaded by All Business Auctions
What a piece, a gem of Australia!

Would you Buy This ring?

Check out my eBay Store to see if it is right for you but the point here is that eBay photos across the board should be better than average to increase sales.

Better Photos = More Bids!
Try it!

Is this an “Average” eBay photograph?

Scott Pooler — Wed, 07 Nov 2007 02:03:39 +0000

Gold_Amethyst_Diamond_Ring001.jpg

Originally uploaded by All Business Auctions

What kind of photography equipment do you use to create images your eBay items for sale?

A Point & Shoot Camera? A Digital SLR? Film?

600 Watts PHOTO STUDIO VIDEO LIGHTING UMBRELLA KIT
US $50.99

NEW PHOTO STUDIO UMBRELLA CONTINUOUS LIGHTING KIT SET
US $75.00

SPEEDOTRON 202VF2400W-S MAX-CAMERA LIGHTING FLASH-PHOTO
US $207.50

Muslin Backdrop Support Photo Studio Lighting Kit T69B
US $124.99

NEW PHOTO STUDIO LIGHTING UMBRELLA STAND SET Light Kit
US $49.99

SPEEDOTRON 2403CX POWER-CAMERA FLASH LIGHTING-PHOTO
US $350.00

Do you have a dedicated photo area set up to make the images of the items you earn your living from selling online? Do you skimp on photography because it is to hard to learn how to make a good photograph?

What is the difference between an average photo from an inexpensive digital camera and a photo like this?

Maybe a lot, if you are the buyer, maybe even more if your the seller... IF want to make more money on your listings!

This photo was taken in a dedicated eBay product photo studio in our offices.

Our equipment includes the following:

Nikon D200 Digital SLR Camera
Nikon 60mm Micro/Macro f 2.8 lens
Nikon 18-200mm VR Zoom Lens
Nikon 105mm f 2.8 Macro Lens
Alien Bees Strobe Mono Head Flash(es) B400/B800/B1600
Custom Light Table
Nikon Capture Software
Numerous Light Modifiers and Diffusers
Nikon D70 SLR
Nikon SB800 Flash
Nikon SB600 Flash
Numerous Filters and other Nikon Accessories
Photoshop CSIII
Adobe Lightroom
Intel Mac Pro w/30" HD LCD Monitor

Sony DSLR-A100K Alpha 102mp Digital SLR Camera 18-70mm
US $227.50

NR Canon EFS EF-S Lens 18-55mm for DSLR D-SLR Rebel
US $62.00

NEW CANON EOS 40D DSLR KIT w- EF-S 17-85mm IS USM LENS
US $997.00

Sony DSLR-A200K Alpha 102MP Digital SLR Camera - Black
US $295.00

Panasonic DMW-FL28 Flash for DSLR FZ30 FZ50 DMC-LC1
US $54.99

CANON EOS DIGITAL REBEL XSi DSLR-EF-S 18-55mm IS-NEW-1
US $610.00

OLYMPUS EVOLT E-500 8MP DSLR CAMERA BODY-USED-1
US $102.50

Sony a alpha DSLR-A700 1224 Megapixel Digital Camera
US $710.00

Canon EF 50mm f-25 Lens for EOS XT XTi 30 D SLR NEW
US $157.50

Yvar 150mm f-4 lens for DSLR
US $113.50

Do we need all of this equipment (and more) to make a simple eBay photo? - The answer may be no... Do we take better and more accurate photographs because of this equipment and software? I think we can say yes.

Do you need all of this equipment all at once? No, in fact if you do not intend on taking a great deal of product photos for your business you do not need all of these items at all. You could accomplish your photo goals with much less...

We are available to answer any questions you may have, just drop a comment below...

Canon vs Nikon?

Vibration Reduction?

Mega-pixels?

Don't hesitate, we are happy to help with any questions! If we know, we will answer, if we don't we could find out!

Happy Shooting!