Bonanzle Blog Team – A Great Way To Drive Traffic!
October 30, 2008 by Scott Pooler · Leave a Comment
The Bonanzle Blog Team has been born!
What is a Blog Team, you ask?
It is a term we just dreamed up for the enthusiastic members of
Are You a Member?
Bonanzle who want to promote both the site and their own Bonanzle items in their Bonanzle Booths.
Many Bonanzle sellers have jumped at the chance to promote the site around the Internet in whatever spare time they happen to have. These members are part of the Bonanzle Action Team, they post comments and links on friendly blogs and discussion boards all over the Internet.
We thought, why not take some of that time and devote it to your own website? But many Bonanzle sellers do not have websites, what to do?
iBusinessLogic.com created a special website development deal for Bonanzle members. The idea is to create multiple off Bonanzle websites with blog capabilities and feed those sites with the stock the Bonanzle members already have in their individual Bonanzle Booths. In essence, each Bonanzle seller who becomes a Bonanzle Blog Team member will concentrate on creating content about what what they know, what they sell, what they are experts about in thier own space on the Internet. This content generation will draw in traffic looking for each persons individual content. That traffic will then be funneled back to Bonanzle through each Blog Team members Bonanzle Booth.
Sounds simple, and it is…
Those who choose to invest in their business will reap the highest rewards, but overall every seller on Bonanzle will benefit from the increased traffic and page rank all of these outside websites will transfer to the main site. We have Two New members just today and I will personally help them set up their new websites and blogs.
Why not check out the website blog offer made to Bonanzle members either o the BusinessLogic.com/blog or over at Bonanzle in the Services Discussion Forum (if you are a member).
Below is an example of the Bonanzle product feed we would insert in these off Bonanzle - member websites. This “feed” consists of live items in our own Bonanzle Booth. Click on any item and you will be taken directly to our booth where the transaction can be completed if you choose to purchase one of these items.
Bonanzle is a very efficient and easy shopping cart system with features which would be very hard to duplicate at such a low cost. From social marketing features, easy item insertion, free photo hosting, and multiple methods of payment (Google Checkout or PayPal or Both, plus all forms of Paper payments). Bonanzle in effect is a low cost, high efficiency selling machine which simply needs a traffic feed.
We think each booth owner can create that traffic with good content!
Bonanzle Booth Feed:
Chrysler Joins GM on eBay – Will Local Car Dealers Be Affected? How to Compete WIth the Big Guys
June 14, 2008 by Scott Pooler · 1 Comment
Chrysler has reached a partnership with eBay to market over 15,000 of its dealers certified pre-owned vehicles.
Chrysler, Jeep and Dodge brands will be initially offered on the eBay Motors site. One could wonder how long it will be before dealers entire inventory of used cars will be included in the deal?
The announced agreement follows General Motors stunning coo last February to list all of its dealers inventory of certified pre-owned cars from over 3,900 GM dealers on eBay.
GM said on Thursday that its listings are now live on eBay.
As a small non-affiliated used car dealer competing in this Internet landscape has become more important than ever. Initially it was the small local dealers who utilized online selling through places like eBay. Now the big three are doing more than looking at these small local dealers successes, they are joining the fray in a big way.
Chrysler’s eBay showroom presents consumers a view of its used vehicles within their local area within a classified listings format. eBay motors is not just for bidding on used car auctions anymore.
Chrysler’s certified pre-owned vehicles cover models from 2003 to 2008 with less than 65,000 miles and are reconditioned to meet the automaker’s standards. They carry an eight-year, or 80,000-mile powertrain warranty, roadside assistance and rental car allowances. A great deal if your shopping for a used car…
Chrysler sold more than 122,000 certified used cars in 2007, up 5 percent from a year earlier. With this announcement and eBay affiliation the used car sales should grow at a higher rate. The auto company’s used car sales are up 8 percent so far this year, new vehicle sales have dropped more than 20 percent in the same time frame.
How will local non-affiliated dealers compete with the likes of GM & Chrysler?
The entire U.S. auto industry has been hit hard by reduced demand for gas-guzzling trucks and SUVs. Finding new and innovative ways to market used vehicles is a key to economic survival. Check out All Business Auctions Auto Dealer programs on our main website, we have some very interesting programs designed to equip local dealerships with an eBay “storefront” which will engage the buying public more than simply listing a vehicle in the middle of hundreds of thousands of Chrysler or GM certified used cars.
About 43 million used vehicles were sold in the United States last year, well over double the 16.2 million new vehicles sold. Used car profit margins are also generally better than they are for new vehicles. eBay is a good place to be for small used car dealers. The big car makers are trying to help thier dealers survive with these eBay deals. Small dealers have an edge and if they want to keep that edge we suggest investing in online and eBay marketing programs.
Dealer Blogs Part of the future of used car marketing?
A dealer blog could be a very effective method of lead generation. Under utilized until now but certainly an area to explore for any dealer of used vehicles. A blog will outperform any web 1.0 static or flash website when it is measured head to head in terms of traffic generation. Enticing the buying consumers interest is the name of the game and on the Internet, pure content is king. Blogs are ideally suited to tell the story of a dealership.
Ideas for blog development at an auto dealership include:
- Meet the sales manager – Special articles from the sales manager about his job, his family, his time selling cars and why it is important to buy from an honest dealer.
- Owners Corner – the dealership owner is usually the face of the organization – give him a voice as well
- Service Managers Shop – Open up the world of service to the consumer, let them know the many reasons why the best service is found at the best equipped dealer service organizations.
- Car of the Day or Car of the Week – Pick a car of the day or week and completely describe the features of that car. Photos, video, and text… Attract buyers with information.
If your local dealership is
searching for innovative ways to compete in this new Internet sales
landscape give the good people at All Business Auctions and iBusinessLogic.com a call, new web 2.0 methods of lead generation like social media marketing blogs and websites are our specialty.
Scott Pooler – CEO iBusinessLogic Corporation
Tags: chrysler, ebay, car dealer, used cars, social media marketing, auto dealer ebay store, auto sales on the internet,
Consignment Pal Launches New Directory of Resale Businesses – Press Release
May 28, 2008 by Scott Pooler · 1 Comment
Consignment Pal Launches New Directory of Resale Businesses
Making it easier than ever to buy, sell, consign, or donate items.
Marketing your resale business just got easier with the launch of a new online nationwide directory of all types of resale stores. Create a free customized business profile and reach a wider audience today!
Read More Here
SAN ANTONIO, TX May 28, 2008 — Today Consignment Pal (CP) released a new online national business directory of consignment stores, resale stores, antique stores, eBay Trading Assistants, eBay drop off stores, art galleries, business liquidators, non profit stores, and e-commerce websites at www.consignmentpal.com. The Consignment Pal Directory features specialized search options by business name, state, zip code, and distance.
The new CP Directory affords both business owners and resale buyers and sellers unparalleled convenience as compared to existing resale directories. Business owners enjoy a personal profile in which they can list their specialties, upload images, post articles, link to their website, and much more. For instance, Consignment Pal founder Linda Miller says, “I’m excited about our new feature that allows eBay sellers to showcase five active eBay listings on their profiles.” All business profiles include an interactive map to easily locate businesses. Additionally, CP works to protect business owners from email spam. Users can email business owners directly from the business profiles with the click of an icon, which in conjunction with a security code, ensures that business owners only receive emails from legitimate customers. Read more
“Amazonation of eBay” Will eBay Successfully Morph Into an Amazon Clone?
May 4, 2008 by Scott Pooler · Leave a Comment
“
Learn to bear bravely changes of fortune”.
The following quote derived from a private forum post – The author granted permission for its use here.
It looks to me like further signs of the “Amazonation” of eBay. Read more
DSR’s – Detailed Seller Ratings, Best Match, eBay Buyer Experience, PESA ECMTA Call In
April 9, 2008 by Scott Pooler · Leave a Comment
Is eBay messing with your seller experience!
-
DSR’s getting you down?
-
Best Match Confusing?
-
Has your eBay Seller experience gone “As Expected”?
You are not Alone!
eBay has initiated numerous radical changes in the last several months and you are not the only one trying to keep up! The good people at PESA and ECMTA (Professional eBay Sellers Alliance and E Commerce Merchants Trade Association) discuss matters like this with the members of the two associations on a regular basis. They figure that many members trying to find a clear path forward is more productive than one eBay seller trying to do it on their own. Read more
Watson Realty Realtor offering Beach Homes in Florida on eBay? Soon in a New Custom Designed eBay Store
March 28, 2008 by Scott Pooler · 2 Comments
All Business Auctions & DesignLogic received final approval today to wrap up complete installation of new eBay Store from Watson Realty Daytona Beach/ Ormond Beach / Port Orange Florida Realtor Jason Chalkley.
The eBay stores real estate sales and listing destination is designed to bring in new and exciting buyers and prospects from the EU – (European Union countries) and beyond in addition to interested parties in other US States outside of Florida.
While the dollar is weak and real estate sales slow here in the USA, now is the time to gain attention from the rest of the world. Jason Chalkley realized the power of marketing on eBay and wanted to do it in a way which projects the quality image of his Watson Realty office. Watson Realty is one of the largest real estate brokerage companies in the Southeast U.S. with 43 residential sales offices and over 2000 associates.
The Jason Chalkley Realtor – real estate eBay store will feature the highly dynamic features of a Frooition (of the U.K.) eBay stores package and the attractive design by DesignLogic of iBusinessLogic.com.
About Watson Realty (From Company History Page)
Watson Realty, a trusted name since 1965, was a dream of Bill Watson’s even while he was a student at Stetson University in the late 1950’s. After graduating with a Bachelor of Science Degree in Business with a major in Real Estate and Insurance he completed his military obligation and returned to Jacksonville, immediately going to work in the industry of his choice. Watson Realty Corp. began on December 16, 1965 as a single office real estate company in a shared storefront with Bill Watson and one part-time sales agent. From the beginning, Watson Realty has focused on Legendary Quality Service, with long-range rather than short-term goals – building upon a foundation of strong leadership and salesmanship. Watson Realty’s first branch office opened on March 1, 1970 and we have continued to expand ever since – now with 43 residential sales offices and more than 2,000 sales associates throughout Northeast Florida, the Beaches, Gainesville and South Georgia. Read more
Twitter – Tweet – Share the News and More – Do you Twitter Baby? eBay Live 2008
March 25, 2008 by Scott Pooler · 3 Comments
Do you Twitter? Have you heard a good Tweet lately? Who do you follow, what did you hear?
Twitter is a constantly updated feed of tweets (short text messages), similar to an old style chat room. The difference is that you can follow – or not follow – whomever you wish. And it is just one chat room. You only see the people you choose to follow, but as many people as are interested may follow you.
Many top Internet marketers are using the space to promote themselves and to learn what other marketers, newsworthy people, celebrities, politicians and friends are doing and saying all day. With a Twitter feed open, the news from your contacts is constantly updated and you never know what you can see… new and breaking tech news, marketing ideas, information about emerging web 2.0 apps and websites, etc.
(CNN posts news stories on Twitter before they make the wire or TV).
Read about what interesting people are doing and seeing every day. From A-List celebrities to Obama & Hillary. It is amazing what you can find on Twitter.
Some of the smartest people in this or any business are posting regularly on Twitter. I follow and I join in…
Twitter gives me the opportunity to see and know what people like
JasonCalacanis,
mitchjoel,
leolaporte or SethGodin are saying and doing.
Of course some Twitter users are less about updating real events and more about promoting products or websites. If you are interested in these promotions, you continue to follow these people. If you are not, simply stop following them. Some Twitter masters have thousands of followers like Scobleizer Bret Scoble.
My Twitter comments are picked up on my Facebook profile, so I do not have to post in two separate places. Applications are available which allow you to post to multiple social networks with a single “tweet”. I use twhirl for this convenience.
eBay Live 2008 – Will we Twitter? Read more
Get Products Noticed 2008 – eBay, Amazon, Google ShopZilla & More
March 21, 2008 by admin · Leave a Comment
What are the best places online to get your products noticed in 2008?
eBay – 225 million eBay members are actively buying and selling in the world today and over 68,000 businesses are trading there. Over $52 billion was traded on eBay globally in 2006. eBay is one of the first places that consumers looks when trying to source a product to purchase. Consider opening an eBay store. If set-up correctly and managed, an eBay store can result in your listings being organically visible on the top search engine organic listings. You can even give your eBay store the same look and feel as your website. Read more
This is my debut as an Internet Radio Show Co- Host! – eBay & Beyond about to Go LIVE
March 15, 2008 by Scott Pooler · Leave a Comment
Dave White of the widely listened to Internet Radio show “eBay & Beyond Basics to Business” will be firing up the engineers console at his radio show soon. This is my debut as an Internet Radio Show Co- Host! 
So give a listen – the show starts soon – just follow the link below and be sure to call in with any questions. The show is replayed on a continuous loop all week so if you miss the “Live” version you can always join in at a later date. Dave tells me we are also on i-Tunes. Just look for “eBay & Beyond Basics to Business” in the i-Tunes Store under podcasts.
The Title of the show is “eBay & Beyond, Basics to Business” and that sums up a lot of stuff. I think Dave is wanting my perspective added to the show because I have sought out the “Beyond” end of the spectrum when it comes to eBay and eCommerce. The show’s listeners want to learn more about outside sources of revenue, exposure, and income which go beyond just eBay sales. Frankly I am glad to help and believe that more eBay sellers should look outside the big box that is eBay into the rest of the Internet world. There are so many opportunities and interesting ideas available to online retailers. I sometimes forget how myopic the eBay world can be, once you are in the eBay universe you sometimes forget there is a whole other solar system out there.
Neither Dave White or I would ever say that abandoning eBay would be a wise business decision. There are still too many advantages to having an eBay channel set up for your business. Fee hikes, feedback changes, DSR levels, all do not outweigh the real measureable expeosure gained via eBay sales. If a company were to simply look at eBay sales as an advertising budget decision, then they would be looking at the lost cost per sale advertising campaign in the world.
But I digress, this story is about Dave White and his great radio show and how I hope to add value for the listeners with honest answers to questions about blogging, web 2.0, web 3.D and more.
The show is broadcast live every Sunday between 11:00 AM and 1:00 PM. The beauty of the Internet is that after that time you can join the show in a continuous loop 24 hours a day from anywhere in the world just by following the same link:
Show Goal: provide honest, fair and independent information and training to eBay and internet marketers.
David White host of eBay and Beyond: Basics to Business
David has been selling on eBay and the internet for over 10 years. In 2000 he was invited to teach at eBay University, instructing thousands all over the US how to buy and sell on eBay for almost 2 years. David also runs his own consulting business, assisting individuals as well as businesses establish and grow their internet business. David has sold over 20,000 items on the internet and continues to conduct educational programs for internet marketers.
eBay eCommerce Blogging or Affiliate Sales Why not All of the Above?
March 13, 2008 by Scott Pooler · Leave a Comment
Do you have your own off eBay website?
As an eBay seller you know you should have your own website but for some unknown reason our research indicates that most eBay sellers do not. Why?
If it is because you do not have the time to set up another high maintenance difficult to control Internet presence… You may not be aware of all of the new and interesting ways to get online with your own name and brand while not having to maintain that online portal each and every day.
A website can be thought of as a more difficult animal to manage than an eBay store or auction listing business. In reality the maintenance is much lower while sometimes the cost to get started can be a bit higher. Continuing costs of a website versus an eBay business are completely different however and by an almost universal consensus the stand alone website will win the cost to maintain battle every time.
So, why eBay? Because with the massive traffic generation provided by the huge amount of inbound links and the pure enormity of eBay a seller can have a higher percentage chance of making a sale on eBay than on a stand alone website.
What if you want a website and the traffic of eBay but you do not have enough source of supply to populate your own eCommerce site to compete with the massive lists of products found on eBay or Amazon? We think you could be quite happy with the following solution.
One particularly interesting method of populating an off eBay website which will not simply promote your brand and your eBay items but also will pay you back and run on autopilot. Is to install phpBay Pro on an existing or new php based website or Wordpress CMS site.
phpBay Pro (See Link in the Sidebar) is an Ebay software script available as a plugin for Wordpress or as an API (application programming interface) for php driven web sites. It’s built for simplicity, meaning that you can have it up and running in just a matter of minutes. Both versions come with documentation.
Ebay Affiliate SoftwarephpBay Pro enables web publishers to quickly and easily add keyword rich eBay auction listings to your Wordpress or php driven site to generate serious affiliate revenue in a matter of minutes!
What this means to those who may not be aware of the terminology used in the phpBay Pro company literature is…
With phpBay Pro any website can import any eBay listing category, store, or keyword group directly into a stand alone website or Wordpress based self hosted blog. When the owner of such a website signs up as an eBay affiliate at Commission Junction, the resulting traffic directed to eBay from these listings inserted into any own website or blog will generate 24 hour a day revenue for that site. Those same listing imported into your off eBay website add constantly updating and new content to that site. For SEO this is a great advantage. Your site can be relatively static, yet always have new listings imported providing recent and relevant content for search engine spiders to chew upon.
These imported listings can be from your own store, your favorite category, or of the best items from eBay’s hot list. The best part is that the imported listings will look as though they are designed as part of your original website. It won’t look like some eBay generated widget or html builder import. Well, actually… the best thing is that as the website owner you can make money on any item sold via your listings imported from eBay and you will not have to ship or stock or inventory any of them.
Check Out phpBay Pro – Follow that link below…. Tell em the All Business Auctions sent you! Or give us a call, we use phpBay Pro ourselves and would be happy to help you set up a website which can take advantage of this technology. We will insert eBay live listings with phpBay to a new site which could also contain not only your eBay listings from an existing eBay store but also have a page of eBay listings from other sellers stores (a great way to test niche’s) and also have a web 2.0 style blog attached to build a sense of community with your buyers. The options are endless!
