eBay To Go Partner Network Send Traffic to eBay Listings and Get Your Fees Back!

The eBay to go widgets were not very user friendly when first announced late in 2007. Now it seems the entire interface has improved. Using these widgets to promote eBay items on your blogs or websites can only help on eBay sales. And if you become a part of the eBay partner network, driving traffic to your own listings or (anyone else’s) can pay you back handsomely! Read more

eBay Live 2008 Packaging Vendor Offers Air Bag Solution to eBay Sellers

Packaging and shipping is one of the most time and expense oriented parts of the eBay seller experience. Finding the right deals on packaging materials and making sure the goods an eBay seller ships to a buyer, survivesduring its journey, across town or across continents in one piece, is becoming more and more important with each new emphasis on the shipping aspect of the eBay buyer experience.

When a recent press release came to my office from Mini PAK’R , I started to think about the changes which have come to all of us at eBay in the last several years. In 2006 I went to eBay live in Las Vegas and one of the items I was looking for was a way to use Air Speed bags in my shipping department. Just two short years ago there was only one vendor on the solutions floor offering Air Speed bag equipment. Read more

eBay Five Star Service Banner – Logo Free for readers of the ABA/Blog or Trading Assistant Journal

 

Free for Readers of this Blog and The Trading Assistant Journal

 

We asked our design team at iBusinessLogic to create this five star service eBay customer service for our own eBay Store because rather than plant negative ideas or images in our customers minds about feedback on eBay, we would rather have them thinking about the 5 Star DSR ratings we hope to earn on each and every transaction.

As a service to our clients and our readers we would like to offer this logo to eqach and every one who sells on eBay for your use under a creative commons license. This means you can use it, as long as you refer back to us when asked where you the logo came from. The logo is hosted on our Flickr account and the code is available there, but we will paste the actual code in a box below.

Please use this free 5 Star eBay customer service logo for all of your listings! (remember – you will have to remove any links from your eBay listings before the end of next month).

Contact us if you are in need of web, blog, eBay Stores or graphics design…

http://iBusinessLogic.com

Code – 300 x 146:

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Consignment Pal Launches New Directory of Resale Businesses – Press Release

Consignment Pal Launches New Directory of Resale Businesses

Making it easier than ever to buy, sell, consign, or donate items.

Marketing your resale business just got easier with the launch of a new online nationwide directory of all types of resale stores. Create a free customized business profile and reach a wider audience today!

Read More Here

SAN ANTONIO, TX May 28, 2008 — Today Consignment Pal (CP) released a new online national business directory of consignment stores, resale stores, antique stores, eBay Trading Assistants, eBay drop off stores, art galleries, business liquidators, non profit stores, and e-commerce websites at www.consignmentpal.com. The Consignment Pal Directory features specialized search options by business name, state, zip code, and distance.

The new CP Directory affords both business owners and resale buyers and sellers unparalleled convenience as compared to existing resale directories. Business owners enjoy a personal profile in which they can list their specialties, upload images, post articles, link to their website, and much more. For instance, Consignment Pal founder Linda Miller says, “I’m excited about our new feature that allows eBay sellers to showcase five active eBay listings on their profiles.” All business profiles include an interactive map to easily locate businesses. Additionally, CP works to protect business owners from email spam. Users can email business owners directly from the business profiles with the click of an icon, which in conjunction with a security code, ensures that business owners only receive emails from legitimate customers. Read more

“Amazonation of eBay” Will eBay Successfully Morph Into an Amazon Clone?

“Learn to bear bravely changes of fortune”.

Cleobulus

Change and progress are the themes of the day at eBay. The recent revelations and upheavals from within the ranks at eBay have presented significant speculative pontifications throughout the Internet on blogs, forums and news aggregation sites.

Among these various and mostly acerbic quotes are jewels of wisdom and thought… The quote below is one of those jewels…

The following quote derived from a private forum post – The author granted permission for its use here.

It looks to me like further signs of the “Amazonation” of eBay. Read more

eBay “Flea Market Closed,” Sellers look for eBay Competition – Where to Sell Now?

eBay no longer wants certain types of sellers on their site… Where to Go?

With all of the recent turmoil in the eBay community, mainly derived from comments expressed by the “new” powers that be within eBay, it is no wonder some long-time sellers are expressing more than a little angst over the quick use of terms like “retail experience” and “buyer experience” in conjuction with new performance-based discounts tied in with detailed seller ratings and feedback. It is not as though they were minor adjustments which should be obvious to everyone involved with using the eBay site for the last 10 years or so.

Lorrie Norrington – President of eBay Global Marketplaces – recently stated in a keynote speech: “….However, if you cannot, or will not change business practices to provide a great customer experience, then eBay is not for you.”

Good sellers recognize the value of the bargain image that eBay nurtured for many years. In contrast, high volume sellers appreciate the retail experience language, while low volume or one-of-a-kind & consignment sellers have a harder time with this particular message. Is there a place for everyone to be comfortable? Apparently it is no longer going to be eBay.

Mr. Donahoe, who has been running the company since his appointment to the top spot was announced in January 2008, wants the company – the Internet’s largest eCommerce site – to operate less like an unruly flea market and more like a strip mall where buyers are guaranteed to have a comfortable and predictable shopping experience. See NY Times Article

If this message of change is affecting your online business plan or if you are unaware of other venues available to sell the types of goods you feel eBay was built upon (yet now seems to no longer want), we have assembled a short list of alternate venues for your to explore. Some of these marketplaces offer a venue for your online sales of unique and one-of-a-kind items and others could be more appropriate for the types of inventory no longer wanted on eBay.

1. Bonanzle.com – The easiest and fasted way to get stuff online – Also the fastest growing eCommerce venue around.
2. OnlineAuction.com – Fixed flat rate yearly or monthly price to sell , 13 million listings live on the site.
3. eBid – $49.95 lifetime price to sell, international sites. Less active listings than OLA but growing.
4. Etsy – Free to list, 3.5% transaction fee if items sell, dedicated to hand-crafted & arts merchandise. Etsy has 870,000 registered users with 160,000 individual artists listing 1.5 million hand-made creations.
5. Yahoo Stores – Not an auction venue, but a great place to set up an online store if you do not want to build your own website with a shopping cart. $39.95 a month + 1.5% transaction fee for the basic package.
6. BuyitSellit - Buy It Sell It is an Ink Frog product. Many eBay sellers will be familiar with the Ink Frog eBay listing software solution. The BuyItSellIt basic package is free, but there are upgrades available including a digital delivery option for $9.95 per month. BuyItSellIt offers to also feature eBay listings alongside the shoping cart listing created in a merchant’s BuyItSellIt Store.
7. Amazon Webstore – While the fees are higher here – $59.99 per month plus a 7% transaction fee – Amazon Webstores provide the Amazon experience to buyers and allows merchant specific branding. In addition, the merchant may operate multiple niche-specific Amazon Webstores all under one account for no additional fees.

Amazon Webstores Details All credit card processing and transaction fees. There are no other hidden fees such as hosting, payment gateways or merchant accounts. Payment Fraud Protection for you. WebStore by Amazon uses sophisticated fraud detection tools in use on Amazon.com. This allows you to benefit from Amazon’s world-class fraud protection services and experience. Purchase protection for your customers. Customers who shop on your WebStore will feel more confident buying from your site knowing they are protected by the same A-to-z Guarantee that protects shoppers on Amazon.com. Creating multiple WebStores within your account. Each WebStore can be a customized and independent Web presence for no additional monthly fee. The option of adding Amazon products to your WebStore. Offer items from Amazon.com through your WebStore and the Amazon Associates Program allows you to collect a referral fee when such items are sold!

Every merchant must make his or her own choices when it comes to multi-channel selling. Using a multi-channel listing service which can feed inventory to many venues is also an option. This option is often the most expensive way to get product online and many small businesses cannot take advantage of the services of a ChannelAdvisor or Infopia multi-channel management solution. But if convenience and automation are your goals these are the types of services you should look into. Merchant Advantage is another service worthy of investigation if you have a large inventory and are interested in placing it in multiple online venues. The point here is that there are multiple options to explore. eBay is not the only marketplace, yet it is also not a marketplace to be ignored or abandoned. Using eBay in a smart and informed way is the best solution. Doing that while exploring the other solutions mentioned above (or many more) is a smart business plan for the future. Diversify, reduce costs, raise efficiency. These are not just terms for large corporations – they will apply to any business. See what you can do to make them apply to your business. Scott Pooler

DSR’s – Detailed Seller Ratings, Best Match, eBay Buyer Experience, PESA ECMTA Call In

Is eBay messing with your seller experience!

• DSR’s getting you down?

• Best Match Confusing?

• Has your eBay Seller experience gone “As Expected”?

You are not Alone!

eBay has initiated numerous radical changes in the last several months and you are not the only one trying to keep up! The good people at PESA and ECMTA (Professional eBay Sellers Alliance and E Commerce Merchants Trade Association) discuss matters like this with the members of the two associations on a regular basis. They figure that many members trying to find a clear path forward is more productive than one eBay seller trying to do it on their own. Read more

eBay eCommerce Blogging or Affiliate Sales Why not All of the Above?

Do you have your own off eBay website?

As an eBay seller you know you should have your own website but for some unknown reason our research indicates that most eBay sellers do not. Why?

If it is because you do not have the time to set up another high maintenance difficult to control Internet presence… You may not be aware of all of the new and interesting ways to get online with your own name and brand while not having to maintain that online portal each and every day.

A website can be thought of as a more difficult animal to manage than an eBay store or auction listing business. In reality the maintenance is much lower while sometimes the cost to get started can be a bit higher. Continuing costs of a website versus an eBay business are completely different however and by an almost universal consensus the stand alone website will win the cost to maintain battle every time.

So, why eBay? Because with the massive traffic generation provided by the huge amount of inbound links and the pure enormity of eBay a seller can have a higher percentage chance of making a sale on eBay than on a stand alone website.

What if you want a website and the traffic of eBay but you do not have enough source of supply to populate your own eCommerce site to compete with the massive lists of products found on eBay or Amazon? We think you could be quite happy with the following solution.

One particularly interesting method of populating an off eBay website which will not simply promote your brand and your eBay items but also will pay you back and run on autopilot. Is to install phpBay Pro on an existing or new php based website or Wordpress CMS site.

phpBay Pro (See Link in the Sidebar) is an Ebay software script available as a plugin for Wordpress or as an API (application programming interface) for php driven web sites. It’s built for simplicity, meaning that you can have it up and running in just a matter of minutes. Both versions come with documentation.
Ebay Affiliate Software

phpBay Pro enables web publishers to quickly and easily add keyword rich eBay auction listings to your Wordpress or php driven site to generate serious affiliate revenue in a matter of minutes!

What this means to those who may not be aware of the terminology used in the phpBay Pro company literature is…

With phpBay Pro any website can import any eBay listing category, store, or keyword group directly into a stand alone website or Wordpress based self hosted blog. When the owner of such a website signs up as an eBay affiliate at Commission Junction, the resulting traffic directed to eBay from these listings inserted into any own website or blog will generate 24 hour a day revenue for that site. Those same listing imported into your off eBay website add constantly updating and new content to that site. For SEO this is a great advantage. Your site can be relatively static, yet always have new listings imported providing recent and relevant content for search engine spiders to chew upon.

These imported listings can be from your own store, your favorite category, or of the best items from eBay’s hot list. The best part is that the imported listings will look as though they are designed as part of your original website. It won’t look like some eBay generated widget or html builder import. Well, actually… the best thing is that as the website owner you can make money on any item sold via your listings imported from eBay and you will not have to ship or stock or inventory any of them.

Check Out phpBay Pro – Follow that link below…. Tell em the All Business Auctions sent you! Or give us a call, we use phpBay Pro ourselves and would be happy to help you set up a website which can take advantage of this technology. We will insert eBay live listings with phpBay to a new site which could also contain not only your eBay listings from an existing eBay store but also have a page of eBay listings from other sellers stores (a great way to test niche’s) and also have a web 2.0 style blog attached to build a sense of community with your buyers. The options are endless!

Does Becoming a Guest Blogger on an Authority Site Improve Your Blog Traffic?

Guest Blogging?

Becoming a guest blogger for a related website or blog can increase your own website traffic and improve your reach. The key is to provide a valuable and interesting perspective for the readers of the surrogate blog site. Your message should be just a little bit outside the normal flow of the readers expectations but not so far out that they will dismiss your post to wait for the next “regular” issue to return to normal. Intrigue don’t insult… make new friends and possibly new subscribers in the process.

Recently I have been working closely with Jay Berkowitz of the Ten Golden Rules Podcast, Ten Golden Rules Blog and website. TenGoldenRules.com. (Everyone should be familiar with Jay by now as I have been including a great deal of information about him and our interrelated speaking engagements etc… on this blog and in the Trading Assistant Journal.

Jay has a perspective that is exciting and refreshing when viewed from an eBay guy’s vantage point. The entire world of Internet marketing is so vast and yet eBay people, myself included, can get so wrapped up with the day to day activities and grind of eBay that we sometimes let the entire outside world go by without even noticing. Jay brings into focus some aspects of that vast world, or at least the social networking and new Internet marketing portion of the it for me when I listen to his podcast. This is not a podcast which is designed to sell you a box of DVD’s , Guides, e-Books or Courses – Jay has no DVD’s for sale.

I appreciate his genuine awe struck and outgoing way of bringing his listeners sound bytes from some of the most powerful and cutting edge Internet marketers and pioneers in our World today. Jay rubs shoulders with and interviews the likes of Seth Godin and Jason Calacanis on a weekly basis. If you don’t know who those people are, it’s OK because Jay will share the highlights of the careers of these .com and Internet moguls with you when he reports on the Ten Golden Rules podcast. I say Awe Struck, not because I think Jay does not belong in the same room with these mega-tycoons of our industry but because he has a way of approaching these interviews with the kind of exuberance and giddiness of someone who may not belong, but is happy to be there, would bring. Jay belongs – one only needs to read his resume on the Ten Golden Rules website to know he has been playing in this sandbox for some time now. He simply has a style which brings the listener into the room as if we were flies on the wall and Jay is the only person who knows we are there.

Jay uses a small digital recording device to get his sound bytes and interviews. He approaches people at opportune times, usually after a cocktail hour or a dinner at the end of a long day or after a conference. His interviews are not stiff but his subjects just might be. The format is simple and to the point and he repeats similar questions to all of his guests but this only makes the listener more comfortable with the process. The answers are not canned or spammed and they seem to come from the heart with most of his best guests. So I applaud Jay for his honest and forthright efforts to bring a tiny glimpse of the vast and ever changing world of the Internet and how cutting edge pioneers use it for their own personal enjoyment as well as how they market for personal gain.

Jay has been more than happy to communicate and share with me outside the world of his podcast. I helped Jay and Debbie Levitt arrange for Jay to be the Keynote speaker at RocketPlace.com and now that has become a connection which will serve all of us well into the future. With Jay speaking at eBay live in Chicago (As noted in our previous post).

Jay has allowed me the honor of guest posting with an eBay perspective on his Ten Golden Rules Blog. I hope to contribute as often as he and his staff have a need for my content. But if no more than the post I have repeated below is included in the Ten Golden Rules blog, I think I will have been successful.

Guest posting is a sign that you have good content and that people want to hear what you have to say. I respect the trust and I honor the privilege whenever another blogger has room for one of my posts within their publication. If you reach the point where another blog property will have your content inserted with your own byline, as a guest blogger the opportunity should not be allowed to slip away. Guest Blog whenever possible and do it with integrity. Make sure your host is aware of your sincere gratitude for the opportunity to address his or her readers.

Thanks again Jay and the Team at Ten Golden Rules!

The following is my first guest post on the Ten Golden Rules Blog:

Wednesday, March 12, 2008

Guest Post – Top 10 eBay Stores Tips for Small Business Owners

Here is a guest post from our friend Scott Pooler at All Business Auctions, an eBay stores expert.

Top 10 eBay Stores Tips for Small Business Owners

1) OPEN an eBay store and stock it with merchandise – This is the first step! Once you make this initial step, your business will be on its way towards gaining worldwide exposure for your brand plus a robust and lively new customer base. Question: Are you aware that more searches are initiated for products on eBay each day than on Google? In fact there are more searches completed each day on eBay than on Google’s entire system and every search within eBay is initiated by a consumer looking for a product to buy.

2) Build up your positive feedback number – By building the eBay account feedback through purchases and the sales of your store merchandise new and exciting features of your eBay account will become available. Once your feedback rating exceeds 100 all of your fixed price and store listings will be gaining even more Internet exposure on eBay express and your eBay store merchandise will qualify for many other programs within eBay. When sales exceed $1000.00 per month, the eBay stores business you established will be listed as a PowerSeller. Powerseller status indicates to the consumer that you are a steady and reliable resource and they can have confidence buying from you. Additionally, when your sales surpass $3000.00 per month, your business will qualify for a reduction in PayPal fees. The best sellers rise to the top both in the new Best Match Search and with quality DSR’s or “Detailed Seller Ratings” on eBay. Being a great merchant now results in a bottom line discount on fees for Powersellers.

3) Research and Test – Use existing tools provided by companies like Terapeak and Hammertap to research your niche and products on eBay. Study the competition and learn your strengths and weaknesses as a seller on eBay. The world of eBay retailing is dynamic and different from even cutting edge eCommerce marketing. You must have relevant and accurate information at hand to really know the marketplace. Without research and testing (via your eBay store and auctions listings), no real eBay marketing plan can be developed. Use these easy to understand tools to learn the trends, price points, and methods your competition uses to dominate the marketplace for your niche. Research is king on eBay!

4) Design Your eBay Store to fit your brand – An eBay store is a marvelous tool to attract traffic to your merchandise but once a potential customer lands on your site you want them to stick around and see all that you have to offer. A standard eBay store design is very basic and will appear as one of a thousand similar eBay stores in the world. To stand out and be recognized, you need to invest in a professionally designed eBay store. A store designed with your company look and feel and your branding will perform much better than the stock eBay store packages with dated graphics and cookie cutter design.

5) Complete your eBay Store “About Me” Page – This is possibly the single most important step to succeed as an eBay seller! The About Me page is the only place where, within the eBay rules and guidelines it is possible to re-direct eBay traffic to your own website. If you want a portion of the 225 million eBay users to see your company website, this is where you get it done! A professional eBay store design should include a “me” page designed to funnel traffic to your off eBay website.

6) Write an eBay guide, review, or blog – Give your muse a try and write a review or a guide to how to buy a product you feature. What should a consumer look for in products similar to what your store features? How would a consumer go about finding an honest dealer like you? What kind of treasures can be found in the marketplace and how does a consumer tell the good from the fake in your field? This is not a place for blatant merchandising but more of a place to write a common sense guide about how to buy your specific category of widgets. These guides and reviews and/or blog posts are all ways to gain worldwide exposure for your company and your brand and identify yourself as an expert – eBay provides these tools to you for free!

7) Import your eBay listings into your own website – Create excitement on your website and offer ever changing content to the search engines by importing your own eBay store listings into your off eBay traditional website. The advantages of this strategy are vast and the investment is minimal. If you sign up as an affiliate of eBay (also free) your company can even realize revenue from any click through to eBay from your website.

Sell Internationally – With an eBay store your company becomes an international exporter overnight. Make your products available to the world and offer them on all of eBay’s international websites. You will gain new customers, additional traffic and valuable bidders for any auction listings you post. Bring the world to you with the click of a mouse!

9) Set up a Trade – In / Trade – Up Program for new equipment sales – . Example: Your business sells new and valuable products or merchandise and has a loyal customer base. You are always working toward selling your customers the latest and greatest piece of equipment or new model of your merchandise. As a business owner you hesitate to directly accept trade in equipment and then sell same used equipment for warranty and financial reasons etc… With an established eBay based Trade up program an opportunity becomes available to offer your customers a way to convert used merchandise into trade in cash on eBay if the customer will commit to buying a new stock item from you. In an eBay consignment arrangement, you never take ownership of the item and therefore you never invest in the item nor are you liable for the item. The item is sold as is to a new customer and your loyal customer applies the value towards the sale of your new inventory. Win Win – Everyone is happy. You sell new equipment by eliminating a financial objection from your present customer. – Smart Business!

10) Stick with it! – There are many tools available to your company which will automate the process of listing and re-listing merchandise which reduces labor costs and the possibility of tedium causing you to abandon an eBay store plan. When you set up your eBay store, have an eBay plan in place with goals and milestones in mind and on paper. Stick with your plan, adjust your goals, and learn your marketplace. Each sale will propel your business along the pathway to success and each sale will be a learning experience. Your company and you can do it and you can do it now!

Bonus Tip – eBay is more than a sales channel – eBay is a worlds most highly trafficked intersection of buyers and sellers. Location is everything in the world of retail and if your store is on a busy corner you will be touted as a genius for your selection of a location. Think of eBay more as an advertising opportunity and a brand building marketplace with the added benefit of producing real sales. eBay has spent as much as 4 Billion dollars per year on PPC advertising targeted for goods listed within eBay Stores, do you want a piece of that ad buy? An eBay store can have a long lasting positive impact on brand awareness and new customer acquisition all while providing actual revenue. Top tier retailers including Sears and Circuit City have invested in the eBay marketplace because it is much more than a place for collectibles. Open up to the possibilities of eBay, no other venue provides so much traffic with such a small overall investment.

Scott Pooler is an eZine Articles Expert Author and the Publisher of the “Trading Assistant Journal” . His company – AllBusinessAuctions.com provides eBay stores design, eCommerce development, Internet & eBay solutions & software to small and mid sized businesses worldwide.
727-596-6900

Posted by Jay Berkowitz at 10:45 AM 0 comments

Labels: All Business Auctions, eBay, Hammertap, Scott Pooler, terapeak

eBay & Beyond Internet Radio Show – Guest Co-Host Scott Pooler

Dave White of the widely listened to Internet Radio show “eBay & Beyond Basics to Business” called my office recently and asked if I would like to not just be a guest but to co-host a segment of his radio show. Of course I agreed!

I have listened to Dave’s eBay show for quite some time now. The great thing about it is that Dave does not stick with the “talking points” of eBay. Of Course he is a big supporter of eBay and does not spend his days finding ways to gripe and complain about eBay, but he also “calls em like he sees em”. Dave has been at the forefront of breaking stories recently with his show and blog and I feel as though it is a real honor to be asked to join him behind the mic.

The Title of the show is “eBay & Beyond, Basics to Business” and that sums up a lot of stuff. I think Dave is wanting my perspective added to the show because I have sought out the “Beyond” end of the spectrum when it comes to eBay and eCommerce. The show’s listeners want to learn more about outside sources of revenue, exposure, and income which go beyond just eBay sales. Frankly I am glad to help and believe that more eBay sellers should look outside the big box that is eBay into the rest of the Internet world. There are so many opportunities and interesting ideas available to online retailers. I sometimes forget how myopic the eBay world can be, once you are in the eBay universe you sometimes forget there is a whole other solar system out there.

Neither Dave White or I would ever say that abandoning eBay would be a wise business decision. There are still too many advantages to having an eBay channel set up for your business. Fee hikes, feedback changes, DSR levels, all do not outweigh the real measureable expeosure gained via eBay sales. If a company were to simply look at eBay sales as an advertising budget decision, then they would be looking at the lost cost per sale advertising campaign in the world.

But I digress, this story is about Dave White and his great radio show and how I hope to add value for the listeners with honest answers to questions about blogging, web 2.0, web 3.D and more.

The show is broadcast live every Saturday between 10:00 AM and Noon. The beauty of the Internet is that after that time you can join the show in a continuous loop 24 hours a day from anywhere in the world just by following the same link:

Show Goal: provide honest, fair and independent information and training to eBay and internet marketers.

David White host of eBay and Beyond: Basics to Business
David has been selling on eBay and the internet for over 10 years. In 2000 he was invited to teach at eBay University, instructing thousands all over the US how to buy and sell on eBay for almost 2 years. David also runs his own consulting business, assisting individuals as well as businesses establish and grow their internet business. David has sold over 20,000 items on the internet and continues to conduct educational programs for internet marketers.

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